Multi-Media Content Manager
Multi-Media Content Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Asbury Communities is seeking a creative and resultsdriven MultiMedia Content Manager to lead the development and execution of engaging multimedia content across our digital platforms. This role will be responsible for shaping the content strategy managing visual and video content driving social media engagement and supporting overall brand messaging to strengthen Asburys connection with current and prospective residents and their families. Additionally the MultiMedia Content Manager will be responsible for organizing implementing and executing the annual content calendar. The ideal candidate will be proficient in digital storytelling content creation and have experience in managing multimedia campaigns that align with business goals. Knowledge of Tailored Mail databases will also be essential for targeted communication efforts.
Key Responsibilities:
Content Strategy & Planning:
Develop and implement a comprehensive multimedia content strategy that aligns with Asburys brand vision and goals. Plan and schedule content across all digital channels including website social media and email marketing.
Content Creation:
Lead the creation of multimedia content including but not limited to video production photography graphics infographics and animations to support campaigns and initiatives. Oversee content production from concept to completion ensuring highquality and onbrand output.
Social Media Management:
Manage and grow Asburys social media presence across platforms (Facebook Instagram LinkedIn YouTube etc.). Develop and implement creative strategies for engagement and outreach through visual and video content.
Brand Storytelling:
Work closely with the Marketing and Sales teams to craft compelling brand stories that reflect Asburys mission services and resident experiences. Develop resident testimonials community spotlight videos and event highlight reels to engage audiences.
Digital Marketing Support:
Collaborate with the digital marketing team to ensure content is optimized for SEO and aligned with paid media efforts (e.g. social media ads email campaigns). Analyze content performance and adjust strategies based on insights.
Project Management:
Manage content development projects coordinating with internal teams freelancers and vendors. Ensure timely delivery of content assets for various campaigns and initiatives.
Innovation & Trends:
Stay uptodate on industry trends in multimedia content creation emerging digital platforms and tools to enhance content creation processes. Innovate new formats and approaches to keep content fresh and relevant.
Skills:
- Proficient in Adobe Creative Suite (Premiere Pro Photoshop Illustrator) Final Cut Pro or similar video editing and graphic design tools.
- Strong video production and editing skills.
- Familiarity with Vimeo for video hosting and sharing.
- Knowledge of social media management tools (Hootsuite Buffer etc.).
- Excellent communication and storytelling skills.
- Ability to manage multiple projects and deadlines.
- Understanding of SEO best practices and digital marketing principles.
- Knowledge of Tailored Mail database for targeted communication.
Qualifications :
Education:
Bachelors degree in Communications Marketing Digital Media or a related field.
Experience:
35 years of experience in multimedia content creation digital marketing or social media management. Experience in senior living healthcare or nonprofit sectors is a plus.
Additional Information :
Benefits:
Competitive salary with performancebased bonuses.
Health dental and vision coverage.
Retirement savings plan with employer matching.
Professional development and growth opportunities.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity or expression pregnancy age national origin disability status genetic information protected veteran status or any other characteristic protected by law.
#INDAC
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
