Digital Marketing Executive

Roles and responsibilities

Responsible for working with the VP - Corporate Communication and team to assist in the implementation of all corporate and digital reports to increase awareness, generate better digital presence and adhere to department KPI’s and targets.

Skill Requirements

• Bachelor's degree required in Marketing.
• Written and Spoken English and Arabic are essential.
• Excellent critical thinking and listening skills.
• Ability to be flexible and proactive to develop multimedia content
• Proficient in Microsoft Word, Outlook, and Excel.
• Excellent planning and organizational skills and proficiency in multitasking
• Ability to work independently in a fast-paced environment
• Attention to detail
• Should have good communication and presentation skills.
• Should have good interpersonal, negotiation, and communication skills.
• Should have the ability to manage multiple tasks involving internal and external partners
• 3-5 years of marketing experience in an organization with similar operations and areas of responsibility.
  

Responsibilities

• Executes elements of the approved digital and corporate marketing plan provided by the line manager.
• Builds digital and social media calendars for all commercial and corporate accounts under URC.
• Assesses URC digital and social media platforms based on target segment studies and data.
• Develops digital reports for all URC local and regional accounts.
• Builds a monitoring tool to ensure alignment in content, events, and tone of voice.
• Ensures digital and social media reports are data-driven with a clear analysis and insightful rationale that will ultimately support business goals.
• Supports Commercial and Corporate units’ digital accounts in building this segment with increasing followers and engagement through ongoing creative activations.
• Ensures adherence to the corporate brand guidelines by referring to the Brand Specialist across all digital platforms.
• Ensures all visuals used within the digital platforms and reels to be produced are approved and aligned within the URC policy and guidelines.
• Tracks and reports the performance of all digital and social media activations, engagements and reach.
• Coordinates with the Corporate and Commercial teams on their social media and digital plans and requirements.
• This includes, all local projects and brb subsidiaries and regional projects.
• Supports the development of promotional activities and how to align whatever is offline with online presence.
• Ensures consistency to achieve targeted results.
• Tracks and measures all digital data and digital budget spent on promotional / sponsorship ads.
• Assists in researching and analyzing market conditions, digital trends, on going competition where feasible, and case studies.
• Ensures all content published needs to be error-free and has gone through the approval cycle prior to publishing.
• Produces 'sample' or 'mood' boards to be presented as part of content that is being produced by the design unit ( photography or videography) based on line manager brief and objective.
• Runs weekly review / summary of all website analytics, content, SEO, and social media tracking

Desired candidate profile

1. Digital Marketing Strategy Development

• Campaign Planning: Develop and implement digital marketing strategies that align with the overall business objectives, target audience, and brand goals.
• Market Research: Conduct research to understand current trends, competitors, and consumer behavior. Use insights to inform marketing campaigns and refine strategies.
• Goal Setting: Establish clear digital marketing goals and key performance indicators (KPIs) to measure success and ensure that campaigns are aligned with business growth objectives.

2. Search Engine Optimization (SEO)

• On-Page SEO: Optimize website content, meta tags, headers, and images to improve the site's visibility in search engine results pages (SERPs).
• Off-Page SEO: Implement backlink-building strategies to improve domain authority and enhance organic search rankings.
• SEO Analytics: Use tools like Google Analytics, SEMrush, or Moz to monitor traffic, keyword rankings, and the overall effectiveness of SEO strategies.
• Technical SEO: Collaborate with the technical team to ensure the website is mobile-friendly, fast-loading, and well-structured for search engine crawlers.

3. Content Marketing

• Content Creation: Create engaging and relevant content (blogs, articles, videos, infographics) that resonates with the target audience and supports SEO goals.
• Content Strategy: Develop a content calendar that outlines what content will be produced, when it will be published, and where it will be distributed.
• Content Optimization: Optimize content for SEO, ensuring it is written with the right keywords and offers value to users.
• Content Distribution: Manage and distribute content across various digital platforms such as the website, social media, email newsletters, and other third-party sites.

4. Social Media Marketing

• Social Media Strategy: Develop and execute social media marketing strategies for platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Content Scheduling and Posting: Plan and schedule regular social media posts, ensuring consistency and relevancy with the audience.
• Engagement and Community Management: Monitor social media channels for customer interactions, respond to comments, messages, and complaints, and foster a positive community around the brand.
• Paid Social Campaigns: Set up and manage paid social media ads (e.g., Facebook Ads, Instagram Ads) to promote brand awareness, products, or services.

5. Pay-Per-Click (PPC) and Online Advertising

• PPC Campaign Management: Set up and manage paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other ad networks to drive targeted traffic.
• Keyword Research: Conduct keyword research to identify the best-performing keywords for paid campaigns, optimizing ad copy and targeting.
• Ad Budgeting and Bidding: Manage and optimize ad budgets, bids, and targeting to ensure efficient spending and high ROI.
• Campaign Reporting and Analytics: Track the performance of PPC campaigns, analyzing metrics such as click-through rates (CTR), cost-per-click (CPC), and conversion rates to optimize campaigns.