Social Media Performance Manager
Social Media Performance Manager
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Job Description
We are seeking an experienced Social Media Performance Manager to lead our social media efforts focusing on measurable outcomes that drive business growth. This role requires strategic oversight datadriven decisionmaking and the ability to optimize social media campaigns across platforms. The ideal candidate is passionate about social media trends analytics and performancedriven marketing. Additionally this role serves as a point of contact between the corporate office and properties/partners providing training and social media advertising support.
Within this the key responsibilities for this position are to:
Social Media Optimisation Strategy:
- Create and implement social media strategies for Minor Hotels as well as the brands within to maximize awareness enter new markets drive traffic to brand.com and increase direct social media revenue.
- Lead paid social media strategies including audience segmentation budget allocation and ad optimization.
- Provide regional trainings that keep up with the everchanging trends to be ahead of the competition.
- Support all properties especially top NOP properties to optimize and manage social profiles within brand standards and the group strategy.
- Audit and analyze the competitors social media presence and compare our efforts to theirs to create a Social Media Optimisation strategy aligned to the overall Commercial Department 3year plan.
- Monitor analyze and report on social media performance using tools like Meta Business Suite Meta Ads Reporting Google Analytics and other social media analytics platforms.
- Translate data into actionable insights to improve campaign effectiveness.
- Work the Minor Hotels multilanguage social media Optimisation strategy containing desired markets posting times and dates content and offers that will help increase awareness drive traffic and increase brand.com bookings.
- Incorporate sustainable advertising models such as Dynamic ads to maximize investment and increase ROI.
Innovation and Engagement:
- Manager for the implementation of new social media channels/approaches that will deliver results and will position Minor Hotels as the brand to benchmark against. (i.e. TikTok Snapchat etc.).
- Create develop and implement social media campaigns/competitions that increase audience interaction while positioning the brands and the group at the foremost of the hospitality industry.
- Submit campaigns strategies and results to different thirdparty awards (i.e. HOTELS Mag Shorty Awards etc.) that will reflect the groups initiatives and their impact within the department.
Ecommerce and Digital:
- Work closely with crossfunctional teams including Marketing Revenue ECommerce PR and regional teams to ensure alignment on goals and execution.
- Drive the rebranding/opening of new properties to increase awareness and position of the brand especially in new markets.
- Be a communication link between Minor Hotels headquarters and regional offices/properties to share an understanding on Minors established brands and standards within new markets.
Qualifications :
- Key qualifications and experience required.
- Proven background in marketing in the hotel or leisure industry with at least 3 5 years experience is preferred.
- Ability to manage the relationship with both agency and internal stakeholders.
- Must be able to speak read and write English which is the primary business language.
- Requires good communication skills both verbal and written
- Most tasks are performed in a team environment
- Possess strong computer related skills.
- Extensive knowledge of the Hotel and travel industry.
- Understands the market and its competitors both locally and internationally
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
