Head of Marketing
Head of Marketing
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Remote
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
If youve been looking to join a fastgrowing startup backed by the same investors as Stripe & Airbnb with a mission to make a huge positive impact then youve found the right place!
Our Mission
Our mission at Goodstack is to make it easy to do good on a global scale.
We empower companies to seamlessly integrate positive impact into what they do through a unified platform while supporting nonprofits in gaining access to cuttingedge technology and finding new funding streams.
Global brands including LinkedIn HSBC OpenAI Atlassian and Twilio as well as thousands of nonprofits including the Red Cross Cancer Research and Oxfam use Goodstack to make a difference.
This year we are on track to facilitate over $3 billion in donations to good causes building on the $1 billion enabled in 2023 $120 million in 2022 and $3.5 million in 2021.
To achieve our mission we need you
Join Our Series A Startup as Head of Marketing and Help Define Goodstacks Story
Were looking for a strategic and handson Head of Marketing to lead our brand and product marketing efforts from the ground up.
What does success look like in this role Establishing our brand as the disruptive category leader in the impact space and driving net new revenue growth through creating logo demand.
Youll be instrumental in shaping how we communicate our unique value to corporate clients and nonprofits alike taking ownership of positioning messaging and storytelling. In this role youll focus on clearly articulating what Goodstack offers why it matters and who were here to help.
This is a standalone role with potential to build a team as we scale. Youll work closely with Sales Product and Partnerships to create effective marketing materials and craft the narrative that will drive Goodstacks growth. If youre passionate about brandbuilding and product marketing without a focus on paid media this could be the perfect role for you!
As Head of Marketing Your Mission Will Be To:
- Develop and own the messaging positioning and value propositions for Goodstacks product lines ensuring clarity in how we communicate with our target audiences.
- Collaborate closely with the Sales and Partnerships teams to create compelling sales materials pitch decks and case studies that support deal flow and client engagement.
- Lead content creation efforts across website blog social media and other owned channels producing highquality onbrand copy that builds awareness and trust.
- Build our topoffunnel to deliver marketingqualified leads through growth marketing and accountbased marketing.
- Represent Goodstack at events building relationships and amplifying our brand presence in the corporate and nonprofit spaces.
- Ensure our marketing fundamentals are bestinclass from setting up email marketing campaigns to using analytics as part of refining messaging effectiveness.
- Collaborate with Product to share insights and drive product roadmap.
- Develop and implement a communications strategy to keep stakeholders (both internal and external) informed and engaged.
After 3 Months Success Will Look Like:
- Clear customercentric messaging for each of our product lines aligned across all sales and marketing materials included our website.
- A consistent stream of highquality content that resonates with target audiences and reinforces our brand.
- A clear demand generation and accountbased marketing strategy to help drive marketingqualified leads at the top of the sales funnel.
This Role Is a Perfect Match for You If You Have:
- 7 years of marketing experience with a strong background in product marketing or a related field.
- Proven experience crafting positioning and messaging that drives product adoption and customer engagement.
- A track record of creating and managing content that tells a compelling brand story ideally in a B2B or SaaS setting.
- Excellent copywriting skills and a strong eye for detail in content branding and messaging.
- Familiarity with email marketing tools CRM platforms and basic web analytics.
- High adaptability and a proactive approach with the drive to build a marketing function from scratch.
Bonus If You Have Knowledge Or Love Of:
- The nonprofit sector or experience with social impactfocused brands.
- Familiarity with Corporate Social Responsibility (CSR) or employee engagement initiatives within corporations.
What You Can Expect Upon Joining Our Team
Salary reviews and share options
Flexible working hours
Paid day off on your birthday!
25 days annual leave plus paid public holidays
Paid sick leave
Paid mental health leave
Paid wellness leave
Paid days off to volunteer for nonprofit causes
Goodstack library
1000 /$1200 Learning & development budget
250 /$300 Brighten your day budget
WFH budget
and so much more
About us
Since 2017 Goodstack has been at the forefront of integrating social and environmental value into organisational purpose. In todays landscape more businesses are recognising the necessity of embedding purpose into their operations to stay relevant.
To catalyse this transformation we are constructing efficient global charitable rails accessible via an API globally.
Our vision is clear: To power purpose in every company and nonprofit worldwide by leading the charge towards a future where doing good is not just an option but a fundamental principle of successful business shifting towards a better purposedriven world.
Lets do this!
OUR PLEDGE TO DIVERSITY EQUITY & INCLUSION
We take pride in our diverse and growing team representing 15 nationalities across 5 continents ! Our continued expansion provides us with opportunities to embrace and celebrate different backgrounds perspectives and experiences essential to our success. We actively seek and welcome applicants from all walks of life regardless of race religion colour national origin gender sexual orientation age marital status veteran status or disability status.
A team that represents the world that we are trying to support is a wiser more knowledgeable and stronger one. Were excited for you to bring your experience yourself and yourspecial lemon twist to Goodstack to propel us forward in striving to create a better world for us all.
Check out our Careers Page for more details!
Employment Type
Remote
Company Industry
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
