Global Content Manager

Transreport is a technology company focusing on improving the passenger experience across multiple transport modes and geographies. As an organisation with its roots in UK Rail Transreport has developed groundbreaking technologies to improve the health and safety of transport employees and passengers alike whilst ensuring that the customer experience is central to how transport operators deliver their services.

At Transreport we develop innovative technology solutions that make travel accessible for all. We are a driven team all with diverse experiences passionate about our mission to develop technology that positively impacts society by working towards a much more fluid and open travel experience for all.

We are well backed by leading VC organisations globally and we have also won financial awards from the Department of Transport in recognition of the innovation we are bringing to the UK transport sector.

Transreport is searching for a Global Content Manager with experience in both B2B and B2C communication and a talent for engaging a diverse range of stakeholders from individual endusers to key corporate clients spanning different regions and cultures.

Are you passionate about bringing content to life through compelling storytelling that resonates with diverse audiences Do you enjoy creating engaging video narratives that captivate stakeholders tailoring content to resonate both personally and professionally worldwide Are you eager to make a significant impact in making travel accessible to everyone

If this sounds like you you may be the perfect person for Transreports Global Content Manager role. We are searching for a dynamic and creative individual with a dual focus on B2B and B2C content creation. This role is ideal for someone passionate about deeply understanding our diverse audiences and delivering uniquely engaging content that aligns with our mission to make travel more accessible for everyone.

At Transreport we are an accessibilityfocused global company that values diverse perspectives and lived experiences. As an equal opportunity employer we believe that the insights brought by diverse perspectives enhance and enrich our company culture and drive innovation. As part of our mission to make travel more accessible through innovative technology we need a Global Content Manager who is passionate about crafting compelling global narratives and storytelling. If this is you we would love to hear how your vision passion and skills can contribute to our journey.

This is a hybrid position; we value both flexible and inclusive working practices.

Join us on an exciting journey and become a member of our growing team.

Our culture

Key aspects of our culture here at Transreport:

• Open and transparent we share knowledge & experience and encourage everyone to contribute so we can all learn together.
• We actively encourage and support selfdevelopment.
• We are respectful to everyones opinions.
• We all work together collaborating effectively across teams departments and locations.
• We strive for bestpractice in all we do: treating our clients fairly and communicating transparently across colleagues associates and business partners

Transreport Values for Senior Talent

• Innovation and Creativity:

• We value individuals who are not afraid to think outside the box and propose novel solutions to improve the passenger experience. Senior talent should lead by example fostering an environment where innovative ideas are encouraged and rewarded.

• Collaboration and Teamwork:

• Our success is built on the collective efforts of our team. Senior members must excel in working collaboratively across departments and borders demonstrating strong leadership in team settings to achieve common goals.

• CustomerCentric Mindset:

• Putting the customers experience and needs at the forefront of our decisionmaking process is crucial. We look for senior talent who have a proven track record of understanding and meeting customer expectations driving initiatives that enhance customer satisfaction.

• Integrity and Transparency:

• Ethical conduct honesty and openness are paramount in all our business dealings. Senior leaders are expected to uphold these principles ensuring trust and integrity govern their actions and decisions.

• Adaptability and Resilience:

• The ability to adapt to changing market dynamics and overcome challenges is vital. We value senior talent who demonstrate resilience have the flexibility to navigate uncertainties and can lead their teams through transformation effectively.

Values Less Aligned with Our Needs

• Individualism Over Team Success:

• While individual achievements are recognised prioritising personal success over team goals is not in line with our collaborative culture.

• Resistance to Change:

• In a fastevolving tech landscape being resistant to change and new technologies can hinder progress and innovation.

• Shortterm Thinking:

• We encourage individuals to adopt a strategic mindset considering the broader implications and consequences of their actions on our organisations future trajectory and goals.

• Risk Aversion:

• Being overly cautious and avoiding risks can limit growth and innovation. We seek leaders who are calculated risktakers driving progress while managing potential downsides.

• TopDown Management Style:

• A hierarchical approach to leadership that limits open communication and employee empowerment does not fit our collaborative and inclusive work environment.

Tasks

As a member of the team your main responsibilities will be to:

• Global Content Strategy Develop a comprehensive strategy that connects with both endusers and businesses across multiple regions ensuring our content is relevant and impactful in various global markets.
  

• Brand guardianship take pride in our brand and ensure we maintain the highest standards and consistency across all content and campaigns both internal and external. Take responsibility for brand education across the organisation. Champion the value of brand and the importance of brand consistency.
  

• Understand who we are and what we do gain an understanding of what we do and how we help our clients and endusers. Use this knowledge to help shape all messaging copy and content.

• Content Creation Generate a broad spectrum of content types aligning with both our B2B and B2C brands such as marketing collateral blogs ebooks whitepapers podcasts video content and webinars weaving compelling storytelling into each format to engage audiences and ensuring it reflects global accessibility and travel challenges while engaging audiences.

• Design and Visual Content Creation Utilise design tools like Adobe Creative Suite to produce visually compelling brandaligned content. Apply video production and editing skills to create highquality video content that enhances storytelling and engagement across platforms.

• Localisation Collaboration Work closely with regional teams and external partners to adapt and localise content for different markets ensuring it resonates with local cultures and meets the needs of specific audiences.

• Sales Enablement Create case studies and internal content to support global sales efforts helping the sales team build relationships with customers worldwide through localised and culturally adapted material.

• SEO Optimisation Produce content with a conversational yet strategic approach to SEO making sure our content ranks well for targeted keywords and meets our audiences search intent.

• Content Marketing Campaigns Support with promoting and localising content across both online and offline channels increasing our global reach and engagement with potential users and customers.

• Creative Collaboration Ensure that all content is visually appealing brandconsistent and optimised for engagement and conversion.

• Content Performance Reporting Track and report on global content performance using tools such as Google Analytics HubSpot and Hootsuite to monitor the effectiveness of organic social campaigns across different regions

Requirements

• A focus on both B2B and B2C content marketing within a global technology driven business this could be in a pure content role or a broader marketing role with some content marketing.
• Lived experience of disability/chronic illness or deep understanding of disability/chronic illness and accessibility barriers.
• Understanding of different models of disability and/or a deep understanding on best practices on how to create content that is accessible for diverse audiences.
• Ability to engage diverse audiences
• Excellent copy writing skills and the ability to communicate at all levels.
• Proficiency in design tools like Adobe Creative Suite along with video creation and editing skills to enhance visual content creation
• Track record in producing a wide variety of content.
• Team player attitude
• Proficiency in a second language would be highly advantageous supporting effective communication with diverse multicultural audiences.

Benefits

• Tech & Cycle Scheme
• Free Flu Jab for you and your family members
• Discretionary Bonus (dependent upon organisational and individual performance)
• A collaborative and inclusive work environment that values diversity and teamwork
• Unique policies that value diversity and inclusion including volunteering policy so you can pursue external interests
• Opportunities for growth and advancement of your career within the company

We are committed to fostering a culture of diversity and inclusion. Our team is truly global with members from diverse countries and backgrounds around the world. We believe in hiring great members no matter where they are located and are committed to building a diverse and inclusive team. Our differences make us stronger and we strive to create a workplace where everyone feels valued and supported.

We acknowledge that prospective candidates may have reservations about applying for a role if they dont meet all the requirements or have experienced an extended career break. However we want to assure you that if you believe you are wellsuited for the position and can demonstrate transferable experience we strongly encourage you to apply. Please dont let the absence of a few checkboxes discourage you from seizing this opportunity.

We welcome individuals from diverse backgrounds and career paths. Your qualifications and potential are highly valued and respected by our company. We actively seek applicants who can make meaningful contributions to our teams success.

Interview process:

Stage 1 Begin with a 60minute discovery call with the Marketing manager and Director of Consumer Engagement to explore the role and discuss initial expectations.

Stage 2 Move on to an indepth interview with members of the Executive Leadership Team offering a deeper dive into your experience and alignment with the companys goals.

Stage 3 The final step is a 60minute interview with key managers and team members youll collaborate with focusing on team dynamics and rolespecific responsibilities.

Our interviews are taking place remotely via Microsoft Teams. If you are considering applying and need any changes to be made to make this interview more comfortable for you please do not hesitate to contact us prior to the interview so we can make these adjustments accordingly.

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Guaranteed Interview Scheme
We are a disability confident employer and encourage applications from disabled candidates. We recognise that some candidates may require reasonable adjustments during the interview process and are committed to making these adjustments.

Our goal is to create an inclusive and accessible workplace for all and we value lived experience. We offer disabled applicants the option of requesting that their application is considered under the terms of our Guaranteed Interview Scheme (GIS).

To be invited to interview or assessment under this scheme you must show

• in your supporting statements that you meet the minimum criteria for the role.
• Simply complete the declaration question when you apply for the job

If you do not wish to apply under the GIS but do require us to make reasonable adjustments at interview then please let us know what those adjustments will be.

A request under the Guaranteed Interview Scheme does not guarantee you a job. At interview the best candidate will be offered the post.

We are committed to ensuring accessibility for all candidates. If you require the job description in an alternative format please dont hesitate to reach out to us.