Data Scientist
Data Scientist
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1 Vacancy
Job Description
Job Title Data Scientist Experimental
Location: Remote from PST ONLY
Notes Open for contract A/B testing has mandatory skills
Marcom is Apples Global Marketing Communications group. We oversee all of Apples advertising and marketing to ensure the flawless development and execution of worldclass communications.
Marcom Data Science is responsible for delivering insights about Apples marketing efforts. We lead and support analyses across Apple.com Channel Digital email marketing social media and paid media.
Were looking for a topnotch Data Scientist to lead the design and analysis of our experiments.
You will join our crossfunctional Optimization team comprised of Data Scientists Creatives Developers and Producers. You will uncover highimpact optimization opportunities craft compelling A/B test proposals and analyze experiment results.
If youre passionate about the intersection between marketing data science and experimentation we encourage you to apply! Were building an incredible function from the ground up and believe youll find a highly energized environment to share your expertise and help boost datadriven innovation within Marcom.
KEY QUALIFICATIONS
* Expertise with experimentation and statistical hypothesis testing (e.g. sample size determination / power analysis statistical tests confidence intervals etc).
* Strong communication and presentation skills with the ability to present analyses to a diverse group of stakeholders including data scientists creatives and marketing leaders.
* Outstanding digital analytics experience with the ability to derive insights from multiple quantitative and qualitative data sources.
* Strong data querying skills (SQL) and experience with a scripting language (Python or R).
* Excellent time management skills and ability to manage multiple A/B testing projects in various stages of development.
* Team player who enjoys collaborating with others.
Highly beneficial:
* Experience with advanced statistics econometrics or causal inference.
* Experience with predictive analytics and ML algorithms such as regression decision trees clustering and neural nets.
DESCRIPTION
Core responsibilities cover three pillars:
DIGITAL ANALYTICS:
Lead a select number of strategic analyses to provide teams and leaders with actionable insights regarding opportunities to improve traffic engagement and conversion.
Turn optimization hypotheses into A/B test proposals. Partner with Marcom Producers
Creatives and Developers to determine the A/B test population user experience KPIs and runtime requirements.
EXPERIMENT ANALYSIS:
Design experiments analyze results develop insights and summarize recommendations.
Work closely with the A/B Test Platform Engineering Team to ensure the analytics implementation suits our needs.
RESEARCH & DEVELOPMENT:
Partner with Data Scientists across Marcom Retail and Operations on projects to increase the sophistication of our experimentation program and deliver deeper insights about marketing performance.
EDUCATION & EXPERIENCE:
Bachelors degree with quantitative emphasis. Statistics Data Science Mathematics
Operations Research Computer Science Marketing Analytics or related field.
STRONG COMMUNICATION,EMAIL MARKETING,DATA SCIENCE,SQL,EXPERIMENTATION,POWER ANALYSIS,MARKETING COMMUNICATIONS,R,HYPOTHESIS TESTING,PYTHON,PAID MEDIA,ML
Employment Type
Full Time
