Senior Social Media Manager
Senior Social Media Manager
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Job Description
About us
Join us at Bigdata.com and be part of a team thats shaping the future of finance through AI innovation.
Job Overview:
We are seeking an experienced and strategic Senior Social Media Manager to lead our social media efforts and elevate the RavenPack and Bigdata.coms presence across multiple platforms.
As a Senior Social Media Manager you will develop highimpact social media strategies oversee the execution of campaigns manage a team of social media specialists and collaborate with various departments to ensure brand consistency.
Your goal will be to grow audience engagement drive leads and boost brand awareness through innovative and datadriven strategies.
The ability to communicate effectively in English both in writing and verbally is a must. Knowledge of Spanish is not a business requirement.
European Unions legal working status is required.
Key Responsibilities:
Develop and Lead Social Media Strategy:
- Define and implement an overarching social media strategy aligned with broader marketing and business goals.
- Identify trends opportunities and platform innovations to ensure the brand remains competitive in the digital landscape.
- Guide the brand voice tone and messaging across all social platforms.
Team Leadership & Collaboration:
- Lead and mentor a future team of social media managers specialists and content creators.
- Oversee workflow providing guidance and feedback to ensure content and campaigns meet highquality standards.
- Collaborate closely with Product Marketing Comms and Content and the Creative team to ensure alignment and consistency across all campaigns.
Advanced Content Creation & Campaign Execution:
- Oversee the creation of social media content (posts videos stories ads) that resonates with target audiences.
- Ensure the timely execution of the content calendar while responding dynamically to realtime marketing opportunities.
- Develop innovative channelspecific strategies for platforms such as LinkedIn BlueSky Mastodon Reddit and other potential outlets..
Analytics & DataDriven Decision Making:
- Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics Sprout Social or HubSpot.
- Use data and insights to optimize strategies adjust campaigns and report ROI to leadership.
- Conduct competitor and audience analysis to inform content development and positioning.
Stakeholder Communication & Reporting:
- Present social media strategies campaign results and growth opportunities to senior leadership.
- Ensure stakeholders are kept up to date on emerging trends campaign successes and any challenges.
Paid Social Media & Influencer Partnerships:
- Manage and optimize paid social media campaigns across platforms to maximize reach engagement and conversion rates.
- Identify negotiate and manage relationships with influencers ensuring collaboration delivers strong brand engagement.
Crisis Management & Brand Reputation:
- Lead social media crisis communications addressing negative feedback and maintaining brand integrity during sensitive issues.
- Ensure adherence to social media guidelines ethical standards and legal compliance.
Innovation & Trend Monitoring:
- Stay updated on industry developments algorithm changes and platform features to continuously innovate in social media tactics.
- Proactively identify new opportunities for the brand to engage with audiences in creative and impactful ways.
Key Skills and Qualifications:
- Experience: 5 years of social media management experience with at least 2 years in a senior role.
- Education: Bachelors degree in Marketing Communications Digital Media or a related field. Masters degree is a plus.
- Leadership Skills: Proven experience managing a team and leading crossfunctional collaboration.
- Strategic Thinking: Ability to craft longterm social media strategies with a focus on brand growth community engagement and business goals.
- Advanced Analytics Skills: Proficiency with social media analytics tools (e.g. Sprout Social Hootsuite Google Analytics) and experience making datadriven decisions.
- Creative Vision: Strong ability to lead content creation that is innovative onbrand and aligned with audience preferences.
- Paid Social Expertise: Indepth knowledge of paid social media advertising (e.g. Facebook Ads Instagram Ads LinkedIn Ads).
- Communication: Excellent verbal written and presentation skills with an ability to articulate complex strategies to stakeholders.
- Adaptability: Experience working in a fastpaced environment with an ability to pivot quickly based on trends or business needs.
What We Offer:
- Competitive salary and comprehensive benefits package.
- Leadership role with room for professional growth.
- Opportunity to work with a creative and dynamic team.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion colour national origin gender sexual orientation age marital status veteran status or disability status
Employment Type
Full Time
