Growth Marketing Manager
Growth Marketing Manager
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Job Description
About us
Join us at Bigdata.com and be part of a team thats shaping the future of finance through AI innovation.
Job Overview:
We are looking for a datadriven innovative and handson Growth Marketing Manager to lead our Digital Marketing team in developing our growth marketing efforts focusing on driving customer acquisition activation retention and revenue growth.
The person will be responsible for designing and supervising the execution of growth strategies that are scalable experimenting with new tactics and optimizing existing channels. You will work closely with crossfunctional teams to unlock growth opportunities and develop strategies that impact business objectives. The role reports straight to the CMO.
The ability to communicate effectively in English both in writing and verbally is a must. Knowledge of Spanish is not a business requirement.
European Unions legal working status is required.
Key Responsibilities:
Team Leadership
- Lead a team of two highly skilled Digital Marketing Specialists fostering a collaborative and highperforming environment while supporting their professional development.
- Define project assignments and strategic priorities for the team overseeing and evaluating their performance.
- Provide technical guidance mentorship and support ensuring team members have the tools and knowledge needed for success.
- Conduct regular oneonone meetings with team members documenting progress and feedback in the Performance Management Platform.
- Offer guidance in areas for improvement to support team members career path progression.
- Participate in the recruitment process for new team members as needed ensuring the continued growth and capability of the team.
Growth Strategy Development & Execution:
- Lead the design and execution of a comprehensive growth strategy focusing on customer acquisition activation retention and revenue.
- Identify prioritize and guide the team in pursuing growth opportunities including new channels partnerships and marketing initiatives.
- Oversee the development and implementation of a testing framework for rapid experimentation (A/B tests multichannel campaigns) to optimize growth.
Channel Optimization & Management:
- In partnership with our Sr Social Media Manager oversee performance across digital marketing channels such as paid search (Google Ads) paid social (LinkedIn and others) email marketing SEO and influencer marketing.
- Monitor analyze and optimize key growth channels to ensure ROI and efficiency.
- Direct the development and optimization of paid advertising strategies managing budgets bid strategies and creative testing.
Customer Journey Mapping & Funnel Optimization:
- Lead efforts to analyze the customer journey to identify friction points and opportunities for improvement.
- Drive the optimization of the conversion funnel from lead acquisition through to retention and referral.
- Collaborate with Product Design and Engineering teams to improve user experience and increase conversion rates.
DataDriven Decision Making & Reporting:
- Use analytics tools to track measure and report on performance metrics such as conversion rates LTV (Lifetime Value) CAC (Customer Acquisition Cost) churn and ARPU (Average Revenue Per User).
- Provide insights and recommendations based on data to optimize campaigns and drive scalable growth.
- Present results insights and strategic recommendations to Leadership and crossfunctional teams.
Experimentation & Growth Hacking:
- Foster a team culture of rapid experimentation and continuous improvement.
- Lead the team in conducting A/B tests and other growth experiments to uncover new growth levers.
- Lead initiatives for user segmentation and personalization to increase user engagement and retention.
CrossFunctional Collaboration:
- Work closely with Product Design Sales and Development teams to ensure alignment between growth initiatives and Product development.
- Collaborate with Customer Success and Sales teams to ensure smooth handoffs between marketinggenerated leads and sales teams.
- Partner with external agencies influencers or freelancers when necessary.
Retention & Referral Programs:
- Design develop and oversee the implementation of strategies focused on increasing customer retention and lifetime value.
- Develop and optimize referral programs loyalty programs or other incentivization schemes to enhance organic growth.
- Ensure that retention strategies align with overall growth goals working closely with the marketing and customer success teams
Key Skills and Qualifications:
Experience: 5 years in growth marketing digital marketing or performance marketing roles with demonstrated experience in scaling products or services (SaaS).
Education: Bachelors degree in Marketing Business Economics or a related field. A Masters degree or MBA is a plus.
Analytical Skills: Strong proficiency in data analysis using tools like Google Analytics Mixpanel HubSpot or Tableau to make datadriven decisions.
Channel Expertise: Deep understanding of key growth channels (SEO SEM paid social content marketing email marketing influencer marketing).
Optimization & Testing: Experience running A/B tests multivariant tests and conversion optimization experiments.
Technical Skills: Familiarity with marketing automation tools (e.g. HubSpot Marketo) CRM systems and basic knowledge of HTML/CSS is a plus.
Growth Hacking Mindset: Strong ability to think creatively and identify unconventional ways to drive growth (growth hacking viral loops etc.).
Communication Skills: Strong verbal and written communication skills to collaborate effectively across teams and present databacked recommendations.
Adaptability: Ability to work in a fastpaced environment with the flexibility to pivot strategies quickly when needed.
Key Skills and Qualifications:
- Experience: 5 years in growth marketing digital marketing or performance marketing roles with demonstrated experience in scaling products or services (SaaS).
- Education: Bachelors degree in Marketing Business Economics or a related field. A Masters degree or MBA is a plus.
- Analytical Skills: Strong proficiency in data analysis using tools like Google Analytics Mixpanel HubSpot or Tableau to make datadriven decisions.
- Channel Expertise: Deep understanding of key growth channels (SEO SEM paid social content marketing email marketing influencer marketing).
- Optimization & Testing: Experience running A/B tests multivariant tests and conversion optimization experiments.
- Technical Skills: Familiarity with marketing automation tools (e.g. HubSpot Marketo) CRM systems and basic knowledge of HTML/CSS is a plus.
- Growth Hacking Mindset: Strong ability to think creatively and identify unconventional ways to drive growth (growth hacking viral loops etc.).
- Communication Skills: Strong verbal and written communication skills to collaborate effectively across teams and present databacked recommendations.
- Adaptability: Ability to work in a fastpaced environment with the flexibility to pivot strategies quickly when needed
What We Offer:
- Competitive salary with performancebased bonuses
- Health wellness and professional development benefits.
- Opportunity to shape the growth strategy of a rapidly scaling company.
- Collaborative and innovative work environment.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion colour national origin gender sexual orientation age marital status veteran status or disability status
Employment Type
Full Time
