Marketing Lead
Marketing Lead
Posted on :
10-01-2025
Employer Active
1 Vacancy
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Job Description
A Ghentbased software company focused on developing industrial software such as solutions for operational systems and data history is looking for a Marketing Lead. A team of 17 professionals works daily to develop innovative solutions that are critical to managing and optimizing customers industrial processes. Driven by a vision to excel both locally and internationally the company is determined to grow significantly in the coming years.
Your responsibilities:
- Develop and implement a comprehensive marketing strategy that aligns with the companys ambitions and growth objectives.
- Manage the marketing budget and monitor ROI for all marketing activities.
- Regularly track and evaluate KPIs such as LTV ARR MQLs and conversion rates using CRM tools.
- Ensuring constant inflow of quality leads.
- Build and maintain relationships with key influencers and industry partners.
- Monitor and promote brand identity across all communication channels.
- Perform competitive and customer analysis to identify new initiatives and growth opportunities.
- Continuously test and optimize existing marketing tactics and strategies.
- Implement and expand Marketing Automation processes to increase efficiency.
- Direct and collaborate with external partners such as a copywriter PR agency and other agencies.
- Streamline all communications within the company in line with the brand strategy.
- In the first year you will be prepared to do handson operational work while building a strong team to execute the strategy.
Your background:
- You have at least 3 years of experience in an executive marketing role in a B2B SaaS environment.
- You are a strategic thinker you understand the market dynamics of the business and you dont mind getting your hands dirty.
- You can set measure interpret and report on KPIs. You are driven by results.
- You have a growth marketing mindset: experimentation and datadriven decisionmaking are your thing. This company is all about data anyway.
- You know your way around the marketing tool landscape and set them up at a basic level. There are always developers around for hard coding when needed.
- Youre fluent in English both verbal and written.
Whats in it for you
- Hybrid work option Friday mandatory at the office in Ghent to end the week with your team.
- Working in a growth company with lots of opportunities to grow in a nice office in the center of Ghent.
- Attractive salary package (cell phone subscription meal vouchers health insurance collective pension plan...)
Employment Type
Full Time
Key Skills
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