Content amp SEO Copywriter
Content amp SEO Copywriter
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Salary Not Disclosed
1 Vacancy
Job Description
The Content & SEO Copywriter will create highquality engaging and rankable content that supports organic growth and enhances the brands voice across multiple channels and departments including VIP Acquisitions Affiliates and Player Support. This role requires a strong understanding of SEO principles excellent writing skills and the ability to produce diverse content such as keywordoptimized blog posts promotional materials game reviews and external communications. The ideal candidate will collaborate with crossfunctional teams to align content with marketing goals and leverage SEO strategies to improve site performance and user engagement.
Key Responsibilities:
SEO Content Creation
- Develop contentrich rankable onsite copy including keywordoptimized blog posts and static pages.
- Conduct keyword research to identify opportunities for new content creation and prepare competitor and keyword research reports.
- Write and update game reviews for new and existing slot games.
- Collaborate with the SEO team to refresh or eliminate outdated content reducing page cannibalization.
- Implement effective internal linking strategies to enhance site architecture and SEO performance.
- Stay updated on SEO trends and algorithm updates to continuously refine content strategies.
Content Marketing
- Write and edit polished persuasive content for various departments including VIP Acquisitions Affiliates and Player Support.
- Collaborate with the CRM team to craft compelling campaign emails and promotional pages.
- Assist the Player Support team with creating and updating help articles and managing the internal wiki.
- Generate engaging social media content in coordination with the social media team.
- Create external content such as Trustpilot reviews to improve the companys online reputation.
- Revamp and refresh existing onsite copy to ensure alignment with brand voice and current marketing strategies.
- Explore opportunities for video integration and scriptwriting in future projects.
Strategic Collaboration & Reporting
- Work with other departments to ensure content aligns with overall marketing goals and brand voice.
- Prepare competitor analyses keyword research and other performance reports to guide content strategies.
- Stay current with industry trends and leverage insights to improve content quality and effectiveness.
Essential Skills:
- Strong understanding of SEO best practices including keyword research onpage optimization and content architecture.
- Excellent writing and editing skills with the ability to adapt tone and style for different audiences and purposes.
- Proficiency with content management systems (CMS) and SEO tools such as Google Analytics Ahrefs or SEMrush.
- Ability to structure content for readability rankability and audience engagement.
- Strong collaboration skills with the ability to manage multiple projects and work with crossfunctional teams.
- Attention to detail and a proven ability to meet deadlines while maintaining highquality output.
Employment Type
Full Time
