Digital Copywriter
Digital Copywriter
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
We are looking for a dynamic Digital Copywriter to join our growing B2C Marketing team to craft compelling and impactful copy across a wide range of campaign touchpoints.
Reporting into the Director of Copy the Digital Copywriter will be responsible for developing engaging brandconsistent messaging for Out of Home (OOH) Broadcast Video on Demand (BVOD) radio social media (paid and organic) eDMs the company website campaign landing pages some PR materials activations and presentation decks.
The successful candidate will work closely with crossfunctional teams to ensure all copy meets the highest creative standards while driving engagement brand awareness and conversion across multiple platforms.
Key Responsibilities:
Campaign Copy Development
Develop clear persuasive and onbrand copy for various campaign touchpoints including OOH BVOD radio social media (paid and organic)eDMs and the company website.
Collaborate with designers marketing teams and other stakeholders to ensure copy aligns with the visual direction and overall campaign objectives.
Write and optimize campaign landing pages to enhance user experience and drive conversion.
Social Media and Digital Copy
Develop copy for social media channels (both paid and organic) that resonates with target audiences and drives engagement.
Adapt messaging to suit different formats and platforms ensuring the tone and style are appropriate for each channel.
Monitor social media trends and incorporate them into copy strategies when applicable.
Collaborate with the social media team to ensure timely and impactful copy for scheduled posts campaigns and activations.
Collaboration and Stakeholder Management
Partner with creative marketing and product teams to align messaging with brand guidelines and campaign goals.
Work closely with the Director of Copy to receive feedback revise copy and ensure all messaging meets the highest creative standards.
Assist in brainstorming sessions to generate fresh innovative ideas for campaigns and initiatives.
Contribute to content planning and strategy development.
Content Optimization & Brand Consistency
Ensure all copy is optimized for both user engagement and SEO across digital touchpoints including website content and campaign landing pages.
Stay informed about industry trends tone of voice innovations and best practices in digital and traditional media.
Monitor social media trends and incorporate them into copy strategies when applicable.
Continuously review and refine copy to ensure it remains aligned with evolving brand objectives and messaging.
Campaign Tracking & Performance Evaluation
Collaborate with the marketing team to assess campaign performance through analytics and provide insights for future improvements.
Revise and optimize copy based on feedback and performance metrics to improve campaign effectiveness.
Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs):
Deliver on individual and set departmental OKR and KPIs as determined from time to time.
Continuous Improvement Safety and Compliance:
Continuously learn from successes and failures to refine and enhance improvement strategies.
Actively participate in training (including mandatory training) and professional development sessions to enhance skill set.
Observe understand and comply with all Occupational Health and Safety Legislation Regulations Codes of Practice Policies Procedures and directives.
Be proactive and responsible for own actions and adhere to compliance requirements relevant to your position (eg. legislation policy and guidelines).
Qualifications :
You love the opportunity to innovate have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change and to scale at a pace.
In addition to these foundations you will have:
Proven experience as a Copywriter with a portfolio demonstrating versatility across different formats (OOH BVOD radio social media website copy etc.).
Experience working within an agency or a start up/scale up writing for various industries or sectors will be considered highly advantageous.
Strong understanding of digital marketing and social media platforms (both paid and organic).
Excellent writing editing and proofreading skills with a keen eye for detail.
Experience in writing for both creative and commercial purposes balancing brand voice with clear messaging.
Ability to work under tight deadlines and manage multiple projects simultaneously.
Strong communication and collaboration skills with the ability to work well within a team and across departments.
Familiarity with SEO best practices and digital content optimization.
Experience in writing press releases presentation decks and other corporate communications is preferred.
A proactive selfmotivated attitude with a passion for storytelling and creativity.
Bachelors degree in Journalism English Communications Marketing or a related field (or equivalent experience).
Additional Information :
Youll be joining a highly motivated agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hypergrowth phase.
We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers. Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a fulltime workfromhome role.
- Access to coworking spaces in Sydney Melbourne Brisbane and select regional cities.
- Mental health support through our wellbeing platform Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhancing your home office with our ergonomic equipment reimbursement benefit.
- Being part of one of the fastestgrowing industries in Australia improving the lives of hundreds of thousands of patients.
#LICW1
We are committed to facilitating a barrierfree recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
