Paid Search Manager PPC
Paid Search Manager PPC
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Job Description
As a Paid Search Manager you will be responsible for developing and executing paid search campaigns (Google/Bing/YouTube Discovery). This role is ideal for someone who is tenured in omnichannel campaign execution and strategy has experience with Google Ads and data platforms (Google Analytics Google Trends) and is an expert in client relationship management and problem solving. The ideal candidate should be proactive in nature and a critical thinker.
WHAT YOU WILL DO
- 50/50 daily split of paid media campaign strategy/planning and execution
- Forecast strategize execute and optimize paid search strategies on Google bing and YouTube Discovery for our ecommerce suite of clientele
- Oversee the daily management of campaign media budgets revenue/conversion delivery bid management and keyword expansions/suppressions
- Drive overall paid media strategy and associated tactics to meet all client goals working closely with account lead(s) and channel leads
- Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
- Analyze results and performance via data analysis
- Compile organize and present campaign results findings and key takeaways to clientele
- Prioritize and manage client quarterly and adhoc requests to ensure ontime completion
- Proactively grow and nurture client goals to scale spend and test emerging platforms
This position is fully remote with regular weekly and monthly internal and client calls.
Qualifications :
- 23 years of experience in digital marketing and advertising
- Knowledge of Google Ads Google Analytics Google Tag Manager Google Merchant Center and Bing Ads
- Google Ads & Analytics Certification a plus
- Possess an indepth understanding of PayPerClick (PPC) campaign management and optimization practices
- Broad range of experience in multiple advertising channels including but not limited to:
- Forecasting and opportunity/gap analysis
- Campaign management tools
- Demonstrated advanced paid media knowledge
- Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
- Research tools/competitive analysis
- Budget/pacing and billing
- Demonstrated understanding of integrated media client scope and industry trends
- Excellent communicator who is able to craft and tell a consistent story to executives team members and clients via written and vertical communication
- Ability to follow up on tasks to ensure deadlines are hit across many projects at once
- Highly strategic and able to balance long term strategy with short term results
- Deeply analytical with a bias for action
- Ability to dissect data and draw insights that drive the business forward
- Natural leader with ability to motivate coach and drive teams forward
- Excellent with numbers and Microsoft Excel
Additional Information :
Benefits and Perks of the Job
- Competitive Pay
- Paid Time Off so you can take some time off to recharge
- 100% Remote: avoid the stress and hassle of a commute and raise your productivity.
- Flexible work schedule integrate work with your life instead of the other way around.
Raise your game: work with highly driven individuals and grow professionally and personally
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
