Director Marketing - Product Lifecycle Performance

Reporting to the Senior Director Marketing you will be MLSEs marketing leader across three distinct fastgrowing areas: product marketing gotomarket strategy and lifecycle & performance marketing. You will be at the centre of evolving the departments approach to secure future growth that is industryleading in effectiveness and efficiency: how we market our core products in a changing landscape and launching netnew initiatives that futureproof our organization. You will be accountable for harnessing strategic vision operational excellence and crossfunctional leadership to build marketing centres of excellence that grow fans and fandom make us a more efficient business and grow top and bottomline commercial results. You will directly mentor and manage a team of three Managerlevel leaders and create a high empathy and high performance culture with the full team of seven to unify and elevate marketing practices across the organization.

• Strategic Direction & Vision: Develop and articulate a unified marketing vision that integrates product marketing gotomarket (GTM) strategy and lifecycle & performance marketing to meet business goals. Guide collaborate and coach respective Managers in the creation of their comprehensive methodologies processes and functional strategies.
• Innovation & Change Management: Serve as a key driver of organizational change by guiding the adoption of new marketing initiatives. Develop and execute structured change management plans including stakeholder engagement communication strategies training and feedback mechanisms to ensure alignment and buyin at all levels of the organization.
• Budget & Resource Allocation Ownership: Validate indepth financial analyses of P&Ls to assess effectiveness identify costsaving opportunities and inform future budgeting decisions that ensure an EBITDA positive position. Build and present business cases to secure buyin from leadership. Allocate resources (budget people time) effectively across campaigns and projects to maximize team productivity and campaign success.
• Data Transformation Champion: Lead and support the transformation of the marketing organization into a datadriven powerhouse by integrating advanced analytics data insights and measurement frameworks into every aspect of the group. Collaborate with the Business Intelligence and CRM teams to streamline data collection governance and reporting ensuring consistent accurate and actionable insights across marketing initiatives. Champion a culture of data fluency by designing training programs providing mentorship and establishing best practices.
• Senior Leadership Alignment: Provide regular updates and comprehensive reports to senior leadership on group performance strategic initiatives and department progress. Coach Managers on how to manage up to an executive audience. Collaborate with senior leadership to align change initiatives with overall business goals ensuring that all transformations are strategic scalable and impactful.
• Crossfunctional Leadership & Alignment: Act as a bridge between Marketing and senior leadership across the full suite of departments including Ticketing Membership Global Partnerships LIVE Business Intelligence Digital Labs Finance Venue & Operations. Present strategies performance metrics and insights to executive stakeholders driving informed decisionmaking at the highest level. Collaborate with crossfunctional teams to align efforts to priority business objectives commercial targets and brand standards.
• Team Leadership & Development: Build mentor and manage a highperforming team of managers fostering growth accountability and collaboration. Establish clear KPIs and success metrics for each functional area while encouraging innovation and creativity within the team. Provide coaching and development opportunities to help team members excel in their roles and advance their careers. Lead by example as an inclusive leader to celebrate and impart our MLSE values across the team.
• Product Marketing Leadership: Guide the highquality development of KPIs audience insights value propositions and messaging frameworks that resonate with target demographics and deliver on business objectives. Collaborate with Commercial and Digital Labs leadership to refine offerings and align marketing strategies with roadmaps.
• GotoMarket Strategy Leadership: Guide the highquality development of planning creative briefing and digital integration for new launches campaigns and initiatives. Oversee campaign analytics and performance tracking to continuously refine strategies find efficiencies and improve outcomes. Collaborate with Creative Content and Digital Labs leadership to ensure campaign messaging and visuals align with overarching brand and product narratives.
• Lifecycle & Performance Marketing Leadership: Guide the highquality development of a fan lifecycle strategy encompassing email SMS CRM and digital advertising campaigns. Optimize customer journeys to maximize engagement retention and lifetime value. Oversee and collaborate with relevant crossfunctional leaders to ensure effective paid media and advertising strategies aligning investment with audience performance and growth needs.

Qualifications :

Note: Before reviewing the qualifications listed below we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the Message to the Hiring Manager section of our online application.

• A leader with 10 years of strategic and channel marketing experience including time managing teams within innovation and performance driven environments.
• A subject matter expert with experience establishing and/or evolving a performance marketing centre of excellence inside of a matrixed organization.
• A coach with a track record of committed to development and growth of their team.
• A critical thinker with a passion for marketing effectiveness and innovating how to assess the impact of various channels and optimize to achieve campaign and business results.
• A thought leader able to think at 50000 ft and quickly mobilize a team to dive into the details to make it real.
• Relevant accreditations and certifications related to digital 1:1 and performance marketing.
• Experience managing and keeping different types of specialized marketing agencies accountable to spend and effectiveness.
• Performs well under pressure and never loses sight of the end goal.
• Comfortable in front of a crowd able to create and sell a story to bring others along.
• A cultural builder focused on injecting energy intellect and vision into the marketing team; driven by helping to build the career of others while playing any number of roles on a high performing team.
• Familiarity with marketing automation tools CRM platforms and analytics dashboards (e.g. Salesforce StellarAlgo TM1 Archtics Airtable PowerBI) are assets.

Additional Information :

Apply by: January 3rd 2025

Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.

As a part of our recruitment process AI may be utilized to: screen applications assess qualifications and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.

We thank all applicants for their interest however only those selected for an interview will be contacted. 

At MLSE we are committed to building an equitable diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race ancestry place of origin colour ethnic origin citizenship creed sex sexual orientation gender identity gender expression age record of offences marital status family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability please note this email is only for accommodation requests. Resumes sent to this email address will not be considered. 

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Remote Work :

No

Employment Type :

Fulltime