Marketing Specialist

Roles and responsibilities

Support and coordinate outbound and inbound marketing activities in order to achieve overall HMG marketing objectives.

Key Responsibilities / Accountabilities

• Support the Marketing Manager in day to day marketing activities such as preparing marketing strategy, plans, policies and processes.
• Responsible for continuous advertising for HMG services to achieve HMG objectives.
• Organize Educational Leaflets, Booklets, Brochures other promotional material and arrange its distribution.
• Receive advertising material, review, proofread and finalize artwork and send the finalized copy to Marketing Manager for approval.
• Establish and maintain appropriate database system of HMG Business growth.
• Receive and respond effectively and efficiently to all incoming requests from HMG offices for purpose of advertising any new services related to HMG.
• Organize and adverting HMG campaigns and marketing activities.
• Generate reports for Marketing Manager to monitor results.
• Ensure the implementation of marketing services according to HMG policy & procedure and/ or Media and Marketing department.
• Make sure that all HMG promotion channels, for example, the website, Facebook, Twitter and the YouTube movie channel, are used consistently and repeatedly.
• Organize adverting campaigns and related marketing activities.
• Participate in person-centered care initiatives undertaken by HMG.
• Enrich patient experience with compassion, respect and dignity.
• Performs other applicable tasks and duties within the realm of his/her knowledge, skills and abilities, commensurate with his/her assignment.

Desired candidate profile

Educational : Bachelor’s Degree
Professional : Marketing or Business Administration or related field

Experience

Two (2) years of relevant experience, ideally in the healthcare related field. A background in creating scientific marketing, promotional or educational content would be an advantage.
Marketing Strategy Development:

Collaborate with senior management and the marketing team to define target audiences and develop marketing strategies aligned with business goals.
Create and execute comprehensive marketing plans to increase brand visibility and market share.
Assess market trends, consumer behavior, and competitive activity to identify opportunities for growth.
Monitor industry developments and suggest innovative marketing tactics to stay competitive.
Campaign Management:

Plan, execute, and track marketing campaigns across various channels, including digital, print, email, and social media.
Work with cross-functional teams (design, content, sales) to develop campaign assets such as advertisements, landing pages, social media posts, and email templates.
Set campaign objectives, monitor KPIs, and ensure campaigns meet objectives in terms of engagement, leads, and ROI.
Adjust strategies and tactics based on performance metrics to optimize campaign outcomes.
Content Creation and Management:

Create engaging content for blogs, social media platforms, websites, newsletters, and other marketing materials.
Collaborate with graphic designers, writers, and content teams to produce high-quality, brand-consistent content.
Maintain a content calendar to ensure regular updates and communication across platforms.
Develop messaging that resonates with target audiences and supports brand identity.