Product Manager Monetization
Product Manager Monetization
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Job Description
About us
Ideawise Group is a global tech company home to some of the most groundbreaking products for alternative lifestyles in the dating industry. Ideawise creates online communities that allow for people to live authentic fulfilling and happy lives. We are committed to providing the best user experience and the most efficient way for likeminded people to connect and discover what matters to them. Founded in 2005 by three German brothers in Shanghai Ideawise Group has offices in Barcelona Shanghai Berlin and Dsseldorf and is fueled by nearly 150 open minded people who work across the globe to become ONE AGILE and THRIVING organization.
About the job
You will be the main responsibility to ensure that the metrics for our two primary revenue streams improve thereby enhancing the overall monetization of the company. These sources will be:
- Subscriptions: Both new subscriptions and renewals (on both web and app)
- Consumables: Purchase of tokens (points) within the web/app
About the team
You will join the Growth team in the companys Dating vertical where you will work with two brands with distinct and differentiated positioning: one focused more on the traditional dating world and the other on the fetish or kinky dating world.
Responsibilities What you will do
- Develop the value proposition included in the membership/paid product. You will work with the Data team to identify which features help convert users to PRO and how to iterate on those that do not provide enough value.
- Propose testing strategies to improve the conversion rate of paywalls and get more users who see them to start their subscriptions.
- Propose pricing strategies to achieve better market fit in the different markets/geos where we currently offer the product.
- Help test the consumables we are currently offering aiming to find the best price and value proposition. Additionally you will seek to understand how consumables can coexist with subscriptions.
- You will work closely with the Ad Revenue/AdOps team to understand how to integrate the ads seen by free users into the monetization strategy of subscriptions/consumables.
Key Skills/Experience
- Experience: Over 3 years (ideally 5) of experience working on improving a companys revenue through subscriptions and oneoff product purchases within websites and apps.
- Focus on Apps: Experience with appbased subscription products. While we have products on both platforms we want to strengthen the app side the most.
- Analytical Tools and Paywall Testing: Experience working with subscription analytics and paywall testing tools such as RevenueCat Adapty Qonversion or Purchasely.
- AB Testing Knowledge: Intermediate knowledge of AB Testing comfortable discussing incremental impact statistical significance or type 1 and type 2 errors. Knowing what a pvalue is and how it works would be a plus.
- Product Analytics: Experience with product analytics tools such as Amplitude Mixpanel Heap or Posthog. Comfortable understanding what an event is the properties of an event building your own funnels etc.
- Paywall AB Testing: Proven experience in conducting AB Testing for paywalls creating a backlog of experiments based on hypotheses to be tested. Also experience working with designers (graphic and UI/UX) and data teams for tracking.
- Store Pricing Configuration: Understanding how pricing configuration works in the App Store and Google Play. Comfortable discussing the lifecycle of subscriptions knowing the difference between canceled and paused subscriptions and understanding what it means for a subscription to have autorenew set to false.
- Metric Understanding: Easily comprehend metrics such as ARPU ARPPU ROAS or Payback period. Additionally having knowledge of how acquisition works and being able to explain what attribution is and how it functions in websites/apps. You dont need to be an expert but should know the basics.
- Languages: Professional level in English. Knowledge of German is a plus
Nice to have
- Basic knowledge of how the rest of the acquisition funnel works for both web and apps (Acquisition Onboarding Retention etc.).
- Moderate understanding of the technical aspects of Acquisition and how they can impact your area: attribution Consent Mode V2 SKAN ATT Conversion Values thresholds etc
Benefits Whats in it for you
- Flexible hours: 40 hours/week starting no later than 10 am (hybrid/remote: TBD)
- Time for training: Daily development hour from 1 pm until 2 pm
- Extra holidays: 30 working days (as opposed to the standard 2123 days in Spain)
- Competitive salary: Depending on experience
- Additional cash: Quarterly bonus in case of record breaking company revenue
- Company perks: 50% gym membership fee and private health insurance
- Mental health support: OpenUp
- Flexible remuneration: Reduced income tax on your income paid via Kindergarten
- Great food: Yummy snacks and free healthy lunch at the office with veggie options
- Amazing coffee: We just got a new SAGE Barista machine it is divine!
- Team building: Company retreats and team building days
- Awesome location: Youll love our stunning beachfront office in La Barceloneta and its mindblowing rooftop terrace with a small pool for you to use any time you wish :)
Ideawise is an Equal Opportunity Employer
It is our commitment that every applicant will be evaluated according to their skills regardless of age gender identity ethnicity sexual orientation disability status marital or parental status or religion.
Remote Work :
No
Employment Type
Full Time
