Specialist Performance Marketing
Specialist Performance Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
At Peacock we know life is complicated but believe entertainment shouldnt be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100 years of NBCUniversal legacy we know how to entertain. We combine this legacy with an insatiable itch for innovation embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television film sports news and more.
This ambition is a group effort. As challengers at heart our secret weapon is our talented team of big thinkers datadriven drivers of growth and innovation. We start by putting people first embracing empathy and compassion to create a more dynamic more fulfilling workplace and a better more enjoyable product. As a company we embrace the power of transparency and inclusion. We know the best idea can come from anywhere so were committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust teamwork and talent.
We are looking for a media savvy data driven Specialist Performance Marketing to join our team. The role will support the Performance Media team in planning the Always On strategy and managing the optimization of paid social campaigns driving subscriptions across Peacock/directtoconsumer products.
Responsibilities:
- Help manage all paid social acquisition campaigns across various platforms including but not limited to Facebook Instagram Snapchat Twitter TikTok Pinterest and Reddit.
- Serve as a central point of contact for the performance marketing agency to plan and optimize social media campaigns towards CPA LTV and ROAS goals across channels and then summarize results for a broader audience.
- Collaborate on the creative process briefing and tracking of creative assets collecting feedback and stakeholder management to ensure accurate and timely asset delivery.
- Work with crossfunctional teams to help develop test hypotheses and build out a/b test plans and ensure accurate measurement and reporting of campaign performance.
- Analyze campaign performance data regularly providing insightful updates on pacing volume optimizations and channel contribution to business objectives.
- Work closely with social media account reps staying on top of industry trends leverage new technologies and participate in open betas across the platforms.
- Maintain optimal channel and investment mix based on MTA and MMM modeling recommendations.
Qualifications :
Desired Qualifications:
- 2 years experience media buying optimizing analyzing and reporting on paid campaigns on social platforms (Meta Snap TikTok Reddit Twitter Pinterest etc)
- Inplatform buying experience at an agency or inhouse team preferred
- Strong project management and interpersonal skills with ability to take initiative in a challenging fastpaced environment of multiple priorities.
- Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
- Familiarity with testing methodologies and incrementality
- Entertainment advertising or ecommerce industry experience a plus
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range: $65000 $85000
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
