Sr Analyst Marketing Strategy Analysis
Sr Analyst Marketing Strategy Analysis
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Salary Not Disclosed
1 Vacancy
Job Description
At Peacock we know life is complicated but believe entertainment shouldnt be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100 years of NBCUniversal legacy we know how to entertain. We combine this legacy with an insatiable itch for innovation embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television film sports news and more.
This ambition is a group effort. As challengers at heart our secret weapon is our talented team of big thinkers datadriven drivers of growth and innovation. We start by putting people first embracing empathy and compassion to create a more dynamic more fulfilling workplace and a better more enjoyable product. As a company we embrace the power of transparency and inclusion. We know the best idea can come from anywhere so were committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust teamwork and talent.
The Marketing Strategy and Analysis (MS&A) team aims to improve the efficacy and efficiency of activities across the Marketing org through detailed analysis strategy development and structured planning approaches. As the Senior Analyst MS&A Brand you will be assisting with acquisition strategies audience prioritization and growth of organic social ultimately driving awareness of and affinity for the Peacock offering.
Responsibilities include but are not limited to:
Brand Marketing Evaluation: In partnership with Consumer Insights Decision Sciences Brand Marketing Planning and other crossfunctional partners help to evaluate the impact of brand marketing and brand campaign efforts across the marketing funnel from acquisition to affinity. Demonstrate a flexible mindset in pivoting measurement approaches as needed and ensure team focus against meaningful KPIs that ultimately ladder back to broader Peacock business objectives.
Brand Competitive Analyses: Leveraging a variety of internal and external insights and in close partnership with Consumer Insights develop a dynamic view on competitive streaming and consumer brands with a focus on identifying leading indicators of brand love. Help to keep the Peacock organization apprised of relevant competitive/industry insights and collaborate to incorporate key learnings into ongoing Brand workstreams.
AudienceFirst Analyses and Framework Development: Support efforts crossfunctionally across key stakeholders including MS&A Consumer Insights Brand Planning Title Planning Social Partnerships Earned Media Investment/OOH Network Programming and others to 1) identify priority audience segments with highest potential for penetration and market share growth and 2) develop calendarized gotomarket strategies informed by the above. Communicate findings across the Peacock organization to evangelize clear and actionable insights.
Organic Social Strategic Approach: Support MS&A Brand Social lead(s) in ongoing social KPI tracking and development of strategic recommendations and pivots for social partners. Proactively monitor the competitive entertainment brand social landscape to identify key trends and insights on the horizon to help futureproof the Peacock social footprint.
Qualifications :
- 2 years of experience in a highly analytical role preferably at a top agency or consultancy
- BS/BA in mathematics statistics management business marketing entrepreneurship or a related field
- Strong excel and data viz (e.g. PowerPoint) skills programming skills a plus
- Ability to create structure and recommend approaches to ambiguous business questions
- Experience with consumer data surveys and platforms such as MRI Simmons Nielsen and YouGov is a plus
- Knowledge of the streaming landscape Peacocks streaming offerings as well as NBCU brands and their interface with the media industry
- Strong project management skills
- Ability to manage relationships with stakeholders of varying levels of seniority
- Good judgment problemsolving critical thinking and decisionmaking skills
- Positive attitude and high level of professionalism
- Impeccable written and spoken communication skills articulate and thoughtful
- Teamoriented and collaborative with an aptitude and willingness to learn
- Selfsufficient problem solver able to think creatively and independently
Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range: $75000 $100000
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
