Vice President Brand Marketing CNBC International
Vice President Brand Marketing CNBC International
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Job Description
The Vice President of Brand & Marketing leads the brand marketing for CNBC internationally ensuring the brand is positioned for growth with our audience and distribution partners across multiple countries and regions. The role is responsible for coming up with wholistic marketing plans for the quarter and the year collating and organizing brand marketing assets including onair promos signage and digital units ensuring we are using our house inventory to maximum effect and working with partners on barter opportunities. In addition he/she is tasked with measuring the performance metrics of the overall brand and the performance of individual campaigns. The Vice President will also liaise with the SVP of Communications for CNBC in the US and the SVP and CMO for NBC News Group in the US.
KEY RESPONSIBILITIES
- Works closely with the President & Managing Director to come up with a strategic marketing plan for CNBC International including the brand positioning key audience targets and key brand health metrics
- Working on annual and quarterly marketing plans including defining the key priorities by working with stakeholders
- Works with content teams on developing new show brands or subbrands and ensuring a cohesive brand architecture that ladders up to overarching strategic goals
- Ensuring the deployment of existing brand assets and the development of additional marketing assets including onair promos digital units decks etc
- Works with partners to establish strong barter relationships and new agreements to extend the brand via partner opportunities
- Works with distribution partners to ensure CNBC priorities and new shows get adequate opportunities for promotion on AVOD and SVOD services and on MVPD home screens
- Partners with CNBC Internationals Leadership team to ensure internal and external communications activities and marketing partnerships are maximized to their full potential
- Collaborates with peers based in the United States to ensure global consistency of message and partners with colleagues in News & Programming Global Ad Sales and other departments to develop and grow deep brand partnerships.
- Partners with Global Ad Sales team to ensure they are aligned and have visibility to CNBCs international product.
- Works with CNBCs International and Domestic Events team to define the communications and marketing plans for CNBC owned events.
- Oversees and leads CNBCs brand activation at key events including the World Economic Forum Davos
Qualifications :
Required Qualifications:
- Significant experience in managing a consumer brand including brand positioning audience research and measuring brand metrics
- Proven experience in growing an established brand and making it relevant in a changing landscape
- Experience in the media space around marketing of shows TV services building of news brands etc
- Experience running a lean team of marketing and comms professionals to have outsize returns on marketing plans
Desired Characteristics:
- Experience with scheduling programming of inventory and assets and driving tunein to linear TV
- Experience of promoting VOD and linear consumption on 3rd party distribution platforms
- Experience in running digital funnels including conversion to DTC or subscription products
- Excellent knowledge of the media space including how content consumption is changing and what drives audience demand
- Excellent verbal and presentation skills with strong writing ability and excellent attention to detail.
- Ability to navigate a complex matrixed global organization and develop effective working relationships with Senior Leaders.
- Capable negotiator with influencing skills at ease with CSuite executives and Senior Leaders.
- Ability to juggle multiple priorities balancing the strategic with the practical.
- Willingness to travel.
The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
