Director Sports Marketing
Director Sports Marketing
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Job Description
Reporting to the VP of Marketing Strategy the Director of Sports Marketing Strategy is a critical leadership role responsible for developing and implementing comprehensive marketing strategies across Telemundos sports properties. This position requires a visionary approach to sports marketing driving innovative campaigns defining longterm strategic direction and leading the Sports marketing team.
Key Responsibilities:
- Strategic Leadership and Vision
- Develop and execute holistic multiplatform marketing strategies for Telemundos sports portfolio including FIFA World Cup 2026 US Soccer Chivas Premiere League and NBA.
- Create comprehensive strategic roadmaps that align sports marketing initiatives with broader organizational goals.
- Define innovative marketing approaches that differentiate Telemundos sports content in a competitive media landscape.
- Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness and strategic impact.
- Team Management and Development
- Directly manage 12 direct reports providing mentorship professional development and performance guidance.
- Build and cultivate a highperformance marketing team culture.
- Implement talent development strategies and succession planning.
- Conduct performance evaluations and support team growth objectives.
- CrossFunctional Strategic Collaboration
- Lead highlevel stakeholder engagement across Telemundo NBCU and external partners.
- Forge strategic partnerships to expand sports marketing reach and capabilities.
- Develop collaborative frameworks that enhance operational synergies between marketing production digital and creative teams.
- Represent the sports marketing function at executivelevel meetings and strategic planning sessions.
- Advanced Campaign Development and Optimization
- Design transformative marketing campaigns that leverage crossplatform opportunities.
- Implement advanced analytics and market research to inform strategic decisionmaking.
- Develop sophisticated promotional strategies that maximize audience engagement and brand visibility.
- Create comprehensive campaign evaluation frameworks with detailed ROI analysis.
- Innovation and Strategic Planning
- Drive innovation in sports marketing approaches incorporating emerging technologies and media trends.
- Develop forwardlooking strategic plans that anticipate market shifts and audience preferences.
- Create thought leadership content and presentations for senior management.
- Identify and capitalize on emerging sports marketing opportunities within the Telemundo and NBCU ecosystem.
Qualifications :
Basic Requirements:
- Minimum of 5 years of progressive marketing experience with at least 12 years leading a team in the media sports marketing or related entertainment industries.
- Proven track record of developing and executing largescale multiplatform marketing strategies.
- Exceptional strategic thinking and leadership capabilities.
- Advanced presentation and communication skills with the ability to articulate complex strategies to executive leadership.
- Demonstrated success in team leadership talent development and creating highperformance team environments.
Additional Requirements:
- Fluency in Spanish and English both written and verbal.
- Strong analytical skills with the ability to translate data insights into actionable marketing strategies.
- Bachelors degree in Marketing Communications or related field required; MBA or advanced degree preferred.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
