Marketing Manager - Customer Engagement
Marketing Manager - Customer Engagement
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Salary Not Disclosed
1 Vacancy
Job Description
We are seeking a Marketing Manager to grow and nurture businesses & organizations leveraging SportsEngine technology. Were looking for a B2B marketer who is able to develop marketing campaigns & GoToMarket initiatives to ensure SportsEngines continued success. This individual will lead the overall retention & upsell strategy for our portfolio of B2B products and customer bases. The role has direct responsibility for implementing behaviorallytriggered customer communications designing and implementing a customer upsell cross sell and retention strategies to support sales and account management.
Job Duties
- Develop retention crosssell and upsell marketing strategies and plans to meet business objectives and maximize revenue across our portfolio of software platforms.
- Own the customer journey and optimization driving adoption of ancillary services and customer enablement.
- Develop testing matrices and methodologies optimization efforts and campaign analysis.
- Serve as a connector and trusted partner between Sales Account Management Customer Success Channel Partners Creative and Marketing working closely with business leaders to translate business objectives into impactful marketing strategies and plans to retain customers and expand usage.
- Manage and prioritize multiple initiatives and efforts in accordance with business and customer impact.
- Work closely with product marketing to ensure key messages value proposition and competitive advantages are consistently & clearly communicated to customers.
- Leverage customer insights competitive intelligence and data analytics to translate business goals into marketing strategies.
- Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning.
- Continually monitor the strategic planning process and identify efficiencies opportunities to optimize leverage best practices.
- Other duties as assigned.
Qualifications :
Basic Qualifications
Fouryear BS or BA degree
Five or more years of marketing experience
Experience in Subscription Marketing a B2B Sales upsell/crosssell role or within eCommerce is recommended
Experience with CRM software programs like Salesforce Marketing Cloud Marketo InlineManual Intercom (or similar)
Deep knowledge of the customer journeys and sales funnels
Experience building behaviorbased marketing tactics that drive conversions and reduce churn
Strong public speaker and presenter able to effectively lead meetings teams and taskforces
Highachieving selfstarter that thrives in a fastpaced collaborative atmosphere
Team player with the ability to foster strong relationships across multiple levels and functions within the organization
Experience in balancing departmental relationships and work streams with a demonstrated ability to successfully prioritize and manage
Ability to act as an internal and external advocate for projects and engage appropriate stakeholders in risk identification and mitigation
Entrepreneurial can do approach with an adaptable changeoriented mindset
Highly analytical
Experience leveraging customer insights to drive strategy
Strong planning organizational and project management skills
Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences
Additional Requirements
Hybrid: This position has been designated as hybrid generally contributing from the Minneapolis office a minimum of three days per week.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to .
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
