Regional Account Based Engagement ABX Program Manager - EMEA Based in London or Paris or Barcelona or Amsterdam or Dusseldorf
Regional Account Based Engagement ABX Program Manager - EMEA Based in London or Paris or Barcelona or Amsterdam or Dusseldorf
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1 Vacancy
Job Description
CyberArk is looking for an Account Based Engagement (ABX) Program Manager in EMEA to join our growing Field Marketing Organization. In this role you will plan and drive the regional ABX strategy activating the connected marketing and sales field motions to accelerate the pipeline working closely with the regional marketing global marketing & marketing operations teams and across the key stakeholders of sales sales development reps and channel partners. This role will collaborate across the various functions to drive CyberArks pipeline across new logos and crosssell with targeted and accountbased programs.
Responsibilities:
- Drive the Regional ABX program using the relevant marketing mix for Target Account Lists across the respective region by segments and focus verticals.
- Ensure frictionless flow and handoffs for Marketing generated Leads within target accounts in the region for example postexecution of Tier 1 events.
- Operationalize Lead to Pipeline process playbooks in the region across SDR Sales and Channel partnering with marketing and revenue operations teams.
- Support regional SDR to ensure timely follow up and orchestrate across field GTM roles.
- Evangelize marketing intelligence tools for engaged contacts within the region and develop intentional ABX journeys.
- Drive quarterly optimization of the regional ABX Plan and share insights on whats working/not working across regional & global leadership.
- Partner with Regional Marketing leader to activate crossfunctional stakeholders in the field. Support Regional Marketing Managers (RMM) in key account engagement across various marketing programs (e.g. Customer Meetings scheduling & onsite management at Tier 1 events).
- Act as the owner of New Logo Regional Must Win programs across segments and subregions.
- Drive cohesive business interlock between Customer Marketing and Must Win program to turn great New Logo wins into Evidence.
- Support hightouch engagement plans for CISOs/CIOs across subregions in partnership with the global Clevel program and RMMs.
#LIHEH
Qualifications :
- 5 years of experience in B2B/SaaS/Cloud/Cybersecurity marketing preferably experienced in Account Based Marketing Field Marketing or Customer Marketing
- Proven track record in planning and executing Accountbased targeted marketing programs to generate demand and pipeline
- Experienced in marketing intelligence automation tools lead management systems and tools (e.g. Marketo 6Sense SFDC Tableau)
- Ability to prioritize and manage multiple programs simultaneously
- Proficiency in English another European Language is an advantage
Additional Information :
We are proud to foster a diverse and inclusive workplace where every individuals unique background perspective and contribution is celebrated. We believe that by embracing diversity we drive innovation and create a stronger more united team. Inclusion is at the heart of who we are and how we succeed. All qualified applicants will receive consideration for employment without regard to race colour age religion sex sexual orientation gender identity or disability. Upon conditional offer of employment candidates are required to complete a comprehensive background check as per our internal policy.
CyberArk is an equal opportunities employer. If you would like any special arrangements made for your interview please inform the EMEA Talent Acquisition team upon your application so that we may take steps to accommodate your needs.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
