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As a GA4 Analytics Specialist you will be responsible for implementing managing and optimizing GA4 tracking and reporting across our digital products. Your work will empower teams with the insights they need to make strategic datadriven decisions improving user experience and driving business success. If youre passionate about analytics and enjoy collaborating with crossfunctional teams this role offers an exciting opportunity to make a real impact.
Key Responsibilities:
Qualifications :
What We Expect From You
Were looking for a talented GA4 Analytics Specialist who brings a combination of technical skills analytical expertise and strong communication abilities. Heres what we need from you:
Google Analytics 4 Expertise: Experience in setting up configuring and optimizing GA4 accounts including custom event tracking user properties audiences and funnels. Skilled in GA4s data model creating reports and using Explorations to gain insights.
Conversion & Goal Tracking: Ability to define and implement conversion goals and eventbased tracking helping us measure and improve user engagement and conversions.
Google Tag Manager Proficiency: Extensive experience with GTM including setting up testing and troubleshooting GA4 tags custom event tracking and advanced configurations. Knowledge of data layer variables and custom tags to capture additional insights is essential.
Data Analysis & Interpretation: Proven ability to interpret analytics data and provide actionable insights that can drive user experience improvements boost engagement and optimize conversion rates.
Funnel & Attribution Analysis: Skilled in analyzing user journeys conversion funnels and attribution models within GA4 to identify opportunities and make datadriven recommendations.
Knowledge of SQL and/or BigQuery (desirable): Familiarity with SQL to run custom queries especially if GA4 data is exported to BigQuery for advanced analysis.
Digital Marketing & Ecommerce Knowledge: Understanding of various digital marketing channels (PPC SEO social media email) and their impact on traffic and conversions. Experience with ecommerce tracking in GA4 including purchase addtocart and checkout events as well as customer lifetime value (LTV).
Reporting & Data Visualization: Ability to create clear comprehensive dashboards and reports in Looker Studio connecting data from GA4 BigQuery and other sources. Proficiency in Excel or Google Sheets for adhoc analysis and data manipulation is also required.
Basic HTML & JavaScript: A foundational understanding of HTML and JavaScript is helpful for troubleshooting and implementing advanced tracking.
Conversion Rate Optimization (CRO) & UX Knowledge: Familiarity with CRO strategies and UX best practices is a plus.
ProblemSolving & Attention to Detail: Strong analytical skills to identify patterns trends and discrepancies in data. You should be detailoriented with a solutionfocused mindset.
Communication & Collaboration: Ability to present complex analyses in a clear actionable way to both technical and nontechnical stakeholders. Strong written verbal and presentation skills in English are required; Hungarian is a plus.
SelfMotivation & Adaptability: Able to manage projects and deadlines independently while also working effectively in a team environment. Open to learning and adapting to new GA4 features as they evolve.
If youre highly motivated analytical and ready to make an impact through data wed love to hear from you!
Additional Information :
What we offer
Byborg Enterprises is an equal employment opportunity employer. We consider individuals for employment based on their skills abilities and experience. We thrive to attract and hire a strong talented and diverse workforce prohibiting discrimination based on race color religious or political beliefs age nationality physical mental or developmental disability gender sexual orientation.
DISCLAIMER: This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or allinclusive listing of duties and responsibilities. Contents are subject to change at managements discretion.
NOTE: Byborg Enterprises SA does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency without prior approval from our Legal and Recruiting Department to be unsolicited and such submissions will not be recognized for purposes of ownership of the candidate.
We are in it for the long haul so your future is safe with us.
Remote Work :
No
Employment Type :
Fulltime
Full-time