Senior Director Customer Marketing Analytics - Remote
Senior Director Customer Marketing Analytics - Remote
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1 Vacancy
Job Description
We are seeking a visionarySenior Director of Customer and Marketing Analyticsto lead our efforts in transforming disparate data sources into actionable insights that inform strategy and drive performance. The leader in this role will have a chance to create (from the ground up) the Analytics function within the Growth Marketing team providing oversight and support across the Relationship Marketing (CRM) Digital Marketing Customer Care and Web teams.
The Senior Director will establish and maintain the standards and KPIs that define our success enabling the organization to track and optimize marketing and customer strategies at both a national and local level. With the goal of delivering a telemetry transformation within the organization this individual will create both channelspecific and executive dashboards to monitor key metrics such as web traffic lead generation sales and customer lifecycle progression. Key to the role will be driving analytics capability growth using AI ML and conversational analytics to enhance our relationships with our customers.
Additionally this leader will be responsible for answering fundamental questions like:
- What customer segments should we be nurturing
- Where are the dig sites for our next growth opportunities
- Which Media Mix analytics partner would be best suited to help support our specific business structure and reporting needs
- What channel investment would drive the most incrementality for our business
- What leading indicators should we track to get ahead of issues before they happen
- What is the optimal test plan for a given channel/program that will drive usable statistically significant results
You manage what you measure and as a result this role is a critical member of our Growth Marketing team.
Key Responsibilities:
- Modernize our approach to telemetry by integrating diverse data sources into a cohesive framework that becomes a key springboard for decisionmaking and action.
- Develop and implement an advanced analytics roadmap and strategy.
- Define and monitor customer and marketing KPIs.
- Partner with leadership to design and deliver performance dashboards for executive and operational decisionmaking.
- Evaluate and implement analytics tools partners and models that support the companys unique structure which includes franchise and corporateowned locations.
- Develop testing roadmaps in partnership with channel leaders.
- Support corporate data governance efforts on behalf of the Growth team.
- Provide thought leadership to the organization on privacy and cookie consent management.
- Evaluate our tracking capabilities inclusive of our tag management approaches providing continuous monitoring and optimization.
- Manage 3rd party CRM system vendor from a data integrity and system standpoint in collaboration with tech partners and CRM team.
- Collaborate across levels and functions within the Growth Tech Operations Solutions and Brand teams.
- Serve as the data & analytics evangelist for the knowledge benefits and opportunities this department can unlock for the business.
Qualifications :
- 15 years of marketing analytics and customer insights experience
- Strong problemsolving skills with a record of transforming data sets into actionable insights and outcomes
- Proven expertise in data modeling statistical analysis performance dashboard building and KPI development/alignment
- Advanced knowledge of SQL Marketing Analytics and Business Intelligence tools required (Salesforce Tableau Sugar GA4 and Alteryx experience a plus)
- Deep experience with tagging tools and partners (GTM Tealium etc.)
- Demonstrated performance across corporate and franchise business models a plus
- Ability to evaluate and implement responsive solutions to meet business needs
- Effective communicator able to turn complicated data sets into inspiring insights within both small and large group settings
- Track record of building of strong crossfunctional partnerships and developing teams
- Occasional travel necessary for inperson meetings with partners and operators
- Servant leader mindset required
Additional Information :
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Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
