Community Lead

Roles and responsibilities

1. Community Engagement

• Relationship Building: Developing and maintaining strong relationships with community members, advocates, influencers, and stakeholders.
• Communication Skills: Strong written and verbal communication to engage community members, respond to inquiries, and facilitate discussions.
• Engagement Strategies: Creating and implementing strategies to increase community participation, interaction, and content sharing.

2. Content Creation and Curation

• Content Development: Developing content (articles, blogs, social media posts, newsletters) to foster community discussions and provide value.
• Social Media Management: Managing social media platforms to maintain a consistent voice, share relevant content, and encourage interaction.
• Event Coordination: Organizing virtual or in-person events, webinars, workshops, or meetups to engage community members.

3. Customer Advocacy and Feedback

• Advocacy Programs: Creating programs to identify and nurture brand advocates within the community who can champion the product or service.
• Feedback Loops: Collecting feedback from community members and collaborating with product or service teams to incorporate it into development.
• Conflict Resolution: Addressing concerns or conflicts within the community promptly and diplomatically.

4. Data Analysis and Reporting

• Community Metrics: Using analytics tools to track engagement, growth, and satisfaction metrics for the community.
• KPI Monitoring: Setting and tracking key performance indicators (KPIs) related to community growth, activity, and satisfaction.
• Report Creation: Preparing reports and presentations for leadership to demonstrate community growth, impact, and areas for improvement.

5. Leadership and Team Management

• Team Coordination: Leading a team of community managers, moderators, and support staff to ensure the community's needs are met.
• Resource Management: Ensuring the community team has the necessary resources, tools, and support to execute their roles effectively.
• Mentorship and Training: Offering mentorship and training to team members, helping them grow professionally in the community management field.

6. Strategic Thinking and Planning

• Growth Strategies: Developing long-term strategies for growing and nurturing the community.
• Partnership Development: Building relationships with external organizations, influencers, and collaborators to expand community reach.
• Sustainability: Ensuring the long-term health and engagement of the community, creating sustainable initiatives that promote consistent participation.

Desired candidate profile

RYThe Community Marketing Lead is responsible for creating brand awareness and building brand loyalty through community activations. The role focuses on building relations with local relevance and creating meaningful long-term relationships with studios and brand ambassadors to reach new guests & diversify lululemon’s communit

y.
ROLE PROF

ILEResponsible for building relationships with shopping centers and city stud
iosManage the community initiatives related costs ensuring compliance with bud
getBuild strong professional relationships with Store Ambassadors & Store te
amsOrganize and oversee photoshoots with ambassadors and local athletes in the communi
ty.Stay in compliance with brand standards at all tim
es.Liaise with and leverage relationships with key players in the local athletic communities/ affiliated studi
os.Being a brand guardian for any community request ensuring smooth communication and implementation of even
ts.Being a brand guardian for any community request ensuring smooth communication and implementation of even

ts.
REQUIREM

ENTSDiploma in business, Marketing or related subject. Bachelor’s degree would be an a
sset5+ years in marketing or event management. Ideally in the fitness f
ieldExcellent communication Sk
illsMust be a Team Pl