Senior Marketing Specialist

About the Job

• Work closely with the Marketing Director to develop and/or launch programs to create marketing plans and supervise execution with internal and external teams, those teams to ensure that the marketing plans are executed as previously set up, in both B2B and B2C
• Ensure implementation of strategic brand solutions in other subsidiaries’ marketing department
• Develop marketing innovation for established brands in other subsidiaries’ brand portfolio.
• Conduct market research to assess market opportunity, identify customer behaviors and insights
• Keep knowledge at the forefront of current and future industry thinking
• Be aware of products and services, industry innovation and thinking, media owners deals/offers and apply knowledge to support team in - - - -Delivering brilliant client solutions
• Provide research and analysis to manage various issues that arise in the execution of the tactical media plan
• Collaborate in creating and executing launch plans for products
• Collaborate in activities such as forecasting, branding, product positioning, creative concepts, collateral creation and packaging
• Managing marketing agencies in executing plans.