Senior Marketing Manager mfd
Senior Marketing Manager mfd
Posted on :
03-01-2025
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1 Vacancy
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Job Description
Hey there Keep reading if you...
- Love taking ownership and shaping marketing in a small entrepreneurial team.
- Are passionate about helping others embrace new technologies like generative AI.
- Thrive in enterprise marketing focusing on events and accountbased strategies.
Tasks
Branding & Positioning
- Tell the Bots & People story in a way that excites and inspires.
- Shape our brand and position it as a leader in enterprise upskilling.
- Share real customer success stories that show the impact we create.
- Drive adoption of our training programs across large enterprises.
Engage Customers Through Events
- Make Bots & People shine at flagship events like Learntec.
- Research and plan participation in other highimpact offline events.
- Host webinars and roundtables that resonate with our ideal customers.
Boost Traffic with Content Marketing
- Own and manage our website in Webflow both content and technical setup.
- Partner with a marketing agency to grow our LinkedIn presence.
- Design creative campaigns that attract Learning & Development and Digital Transformation leaders.
Be Our Analytics Hawkeye
- Keep an eye on HubSpot analytics and key performance metrics.
- Analyze traffic and conversions to provide actionable insights.
Uncover New Channels and Tactics
- Experiment with new strategies like paid LinkedIn and Google ads.
- Shape and finetune our SEO to maximize visibility and reach.
- Experiment with a lead magnet AI course to attract new audiences.
Requirements
Musthaves:
- 2 years of experience in B2B marketing (with large enterprises as the ICP)
- 2 years of experience in in managing brand and positioning for niche audiences.
- Brings a proven track record of creating and managing events (both online and offline) that engage and convert ideal customer profiles (ICPs).
- Has a strong understanding of web management tools like Webflow and CRM Systems like HubSpot.
- Thrives in a fastpaced and dynamic startup environment.
- Demonstrates ownership is proactive in proposing solutions and follows through on commitments.
- Has excellent written and verbal communication skills and is fluent in English.
This is a plus:
- Faimiliarity with paid campaigns and optimizing content for SEO.
- Is fluent in German.
- Is experienced in Learning and Development or Generative AI adoption in Large enterprises.
- Has experience in building a marketing unit from scratch in a small company
Benefits
- Work closely with the company founders and expect a steep learning curve.
- Be the goto person for marketing make decisions and shape the company.
- The chance to work on some of the most exciting topics of our time: generative AI process automation and digital transformation.
- 30 vacation days per year plus unlimited home office days. Work remotely or from our beautiful Berlin office you choose.
- Quarterly team onsites in Berlin to connect and collaborate with your colleagues.
Our Disclaimer: We are a highly motivated team aiming to shake up the L&D market and grow together. If youre excited about making an impact working in an entrepreneurial environment and love figuring out things yourself youll fit right in!
Employment Type
Full Time
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