Marketing Manager

About the Job:

The Marketing Manager will own marketing strategies across multiple digital channels including our Shopify Plus ecommerce platform and mobile app powered by Tapcart. You will be responsible for developing and executing campaigns that boost customer acquisition retention and revenue growth. The ideal candidate is an experienced ecommerce marketer in the womens apparel space and has handson expertise in Shopify Plus Tapcart and essential Shopify Plus apps along with a proven track record in managing highperforming campaigns.

Key Responsibilities:

• Marketing Strategy & Execution:

Develop and implement endtoend marketing strategies across Shopify Plus Tapcart (mobile app) email social media paid advertising influencers and SEO to increase traffic boost conversions and enhance brand visibility.

• Campaign Management:

Plan and launch marketing campaigns around key events such as product launches promotions and Black Friday/Cyber Monday sales. Optimize campaigns for engagement conversions and ROAS.

• Shopify Plus & Tapcart Optimization:

Ensure seamless integration and optimization of the Shopify Plus store and Tapcart mobile app. Leverage Shopify Plusspecific apps such as Klaviyo Recharge Yotpo and others to improve site functionality customer experience and overall sales.

• Digital Advertising:

Manage and optimize paid advertising channels like Google Ads Facebook/Instagram Ads and other PPC platforms. Focus on driving high ROI and scaling campaigns effectively.

• Email & SMS Marketing:

Lead email and SMS marketing efforts using Klaviyo and other tools. Craft segmented campaigns to boost open rates conversions and customer loyalty.

• SEO & Content Marketing:

Oversee onpage and offpage SEO strategies in coordination with content marketing efforts to increase organic traffic and site rankings.

• Social Media:

Guide and direct clients social media strategy as part of a comprehensive organic brand strategy with the primary goal of reaching and growing our audience.

• Influencer & Partnership Management:

Build and manage relationships with influencers and brand ambassadors to create impactful partnerships. Leverage influencer content to enhance brand visibility and credibility.

• Mobile & Loyalty Programs:

Manage and enhance the VIP Perks loyalty program and referral programs to drive repeat purchases and increase CLTV. Utilize mobile app strategies via Tapcart to engage customers on the go.

• Data & Analytics:

Use Shopify Plus analytics Google Analytics and other tools to track performance metrics like conversion rates CLTV and customer acquisition cost (CAC). Provide insights and actionable recommendations based on data.

• Collaboration & Team Leadership:

Work closely with crossfunctional teams including product design and customer service to ensure consistent brand messaging. Partner with developers to implement enhancements and resolve technical issues on Shopify Plus.

Qualifications:

• Bachelors degree in Marketing Business or a related field.
• 4 years of experience in ecommerce marketing preferably in fashion or retail.
• Proficiency with Shopify Plus Tapcart and essential Shopify Plus apps such as Klaviyo and others.
• Experience managing multichannel marketing campaigns including paid media SEO and email.
• Strong understanding of analytics tools including Shopify Plus reporting Google Analytics and other marketing platforms.
• Excellent communication project management and organizational skills.
• Creativity paired with an analytical mindset to drive datadriven marketing decisions.
• Passion for fashion and a strong understanding of the clients brand and customer.