Associate Personalization Marketing Analyst
Associate Personalization Marketing Analyst
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Job Description
The Associate Personalization Marketing Analyst is responsible for supporting the Personalization Marketing Analytics team with campaign development analysis and datadriven insights; enabling the creation and execution of actions that drive increased revenues and margins. This position is responsible for pulling customer segments for direct marketing campaigns (email app etc.) that improve retention and loyalty and ultimately maximize ROI. This position will support all aspects of individual campaign set up including offer set up audience selection testing plans quality assurance and program performance measurement activities. This position is also responsible for supporting analysis of customer data to generate insights which improve the customer experience and drive customer acquisition sales and retention.
This role is located at our Home Office in London.
Reports To: Brand Strategy Manager
What will you be doing
- Support of ideation development execution and optimization of marketing campaigns designed to improve retention drive loyalty and increase revenues
- Develop and implement the personalization marketing strategy managing all flows across multiple brands and markets.
- Query customer database to compile customer files for activation and analyze test results.
- Coordination with crossfunctional and vendor teams to ensure flawless marketing campaign delivery; including database targeting & data quality legal accounting etc.
- Help ensure all campaigns are set up and executed according to appropriate specifications and rules
- Development of standard reports and presentations on all campaign key performance indicators
- Track ongoing success metrics for various customer marketing initiatives and relate them to return on investment
- Ensure that disparate customer marketing projects are linked in terms of data processes skills and deployment methods
What will you need to bring
- Bachelors degree or relevant experience
- Experience in endtoend planning development and execution of crosschannel communications (email push inapp etc)
- Familiarity with querying languages database structures and Microsoft Office Solutions particularly Excel and PPT
- SQL and Tableau a plus
- Must have attention to detail with a strong focus on analytics
- Strong project management and interdepartmental coordination skills
- Highly motivated with ability to thrive in a fluid and demanding environment
- Naturally curious with a desire to dig deeper to find the why and identify key trends/ themes
- Desirable: Experience working in any or all of a retail Ecommerce or international organization.
Our Company
Abercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch abercrombie kids Hollister Gilly Hicks and Social Tourist. At A&F Co. were here for our associates customers and communities on the journey to being and becoming who they are and because no journey is the same we strive to create an inclusive culture where everyone is free to share ideas.
Our Values
We lead with purpose and always put our people first which is evidenced by our Great Place to Work Certification as well as being a 2021 recipient of Fortunes Best Workplaces in Retail and named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign for 16 consecutive years. Were proud to offer equitable compensation and benefits including flexibility and competitive Paid Time Off as well as education and engagement events including various Associate Resource Groups volunteer opportunities and additional time off to give back to our global communities.
What Youll Get
As an Abercrombie & Fitch Co. (A&F Co.) associate youll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple competitive and comprehensive benefits that align with our Companys culture and values but most importantly with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- Annual companywide review process
- Flexible spending accounts
- Medical dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app Headspace
- Paid time off & one paid volunteer day per year allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are work from anywhere days for most roles & six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
