Marketing Manager Social Media Influencers PR - France
Marketing Manager Social Media Influencers PR - France
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Job Description
As the French Social Media Influencer and PR Manager with Cricut your focus is to aggressively grow Cricuts awareness in France. This position reports to the Sr. Marketing Manager Europe and will work closely with the wider Consumer Marketing team the French team a local PR agency a local Influencer agency and a creative agency.
Key Responsibilities:
Social Media:
- Cricut in France is already active on Facebook Instagram YouTube TikTok and Pinterest. You will build a 3month rolling calendar for these social media channels with user generated content influencer content and Cricutcreated content and follow strategic guidelines.
- Upload content to our channels and adjust content asset templates.
- Coordinate the local agency for sourcing and shooting content.
- Provide the paid digital team with top performing local content to boost.
- As a result of those activities we want you to grow the social platforms and increase awareness as well as to retain / educate the current follower base.
- Supervise the monthly and quarterly reports and look for ways to optimize the performance for the next quarter.
Influencer Marketing:
- Adapt and implement a comprehensive influencer social media strategy in alignment with the international influencer marketing strategy ensuring alignment with overall brand objectives and local markets goals.
- Manage the local influencer agency to develop and execute influencer marketing campaigns to enhance brand awareness drive engagement and consideration to buy at Cricut.
- Track ROI and other relevant KPIs with the help of our Influencer management software Klear local agency.
Public Relations:
- Manage our local PR agency to implement strategic PR campaigns to generate positive media coverage and enhance brand perception.
- Help coordinating onboarding training sessions samples shipments etc.
- Review media alerts and similar comms sent out to journalists.
Qualifications :
- Proven experience in social media & influencer strategy & management.
- Strong understanding of the French market and cultural nuances.
- Excellent communication and relationshipbuilding skills.
- Comfortable working remotely only and in an international team.
- Passion for crafting DIY and Cricut is a plus.
- Knowledge of Canva or other tools to create assets is an advantage.
- French language skills must be at native speaker level. English language skills must be at a confident and fluent level both written and spoken.
Additional Information :
What to Do Next: Please attach your resume cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information.
Cricut is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in EVerify.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
