Sales Manager Event Sponsorship Promotion - Engineering Portfolio

What were looking for:

The Sales Manager Sponsorship & Promotion is responsible for the growth of live and virtual event product sales. Candidate will target both new and existing customers within the Informa Markets Engineering portfolio for show brands including MD&M BIOMEDevice ATX Plastics D&M Packaging iPBS and Quality.  This role will manage a sales territory consisting of new and existing customers and work collaboratively with the event sales team to socialize promote and sell event promotion products. The Sales Manager Sponsorship & Promotion role is critical to the business as beyond the booth sales particularly growth of digital revenue across our events portfolio is a key factor for future success.  

This role will have sole conference sales responsibility for a number of events in our portfolio as well as shared responsibility with the Event Sales Team for promotional products. As such candidates applying for this position will work collaboratively with crossfunctional teams within the business to bring about new and improved products and processes.

The Sales Manager Sponsorship & Promotion role will be expected to sell to a variety of new customers from large key accounts to independent small and medium enterprise customers. Selling will be done over the phone and facetoface when relevant. Performance will be evaluated based on achieving revenue and new business targets.

The Sales Manager Sponsorship & Promotion will be knowledgeable and wellinformed about the event brand industries.  Further industry knowledge will be developed by collaborating with Account Managers and Brand leads. The Sales Manager Sponsorship & Promotion will be responsible for both sourcing and closing leads. This role must understand the customers needs and articulate a compelling value proposition as part of the sale.

Role Accountability and Duties:

• Sell the entire portfolio of Conference Sponsorship and Promotions opportunities across all brands at each assigned venue
  • Increase digital sales for our Smart Virtual and Live Events; this is the positions top priority
  • Grow Conference sales across the assigned venues
  • Sell Promotions product set to new and existing customers for assigned venues
• Collaborate with Director to support the discovery development and implementation of new opportunities for the business related to live event and digital content sponsorship creation
• Partner with Content Leaders to develop a comprehensive list of target sponsors/speakers for the Conference tracks
• Smart Event:
  • Work collaboratively with Event Directors to identify range of products
  • Socialize sales pitch and products to event sales team
  • Coordinate with Sales Operations team to ensure inventory lists are up to date
  • Attain platform expertise and be able to demonstrate functionality to both sales team and customers
• Work collaboratively across all departments including Sales Content Marketing Event Management Operations and Sales Support
• Take ownership of product set for assigned venue and be able to articulate value proposition
• Identify and scope new opportunities for digital and sponsorship revenue growth among Informa Markets Engineering portfolio of events and media clients
• Sell to new small medium and hightier customer accounts with engaging conversations and compelling proposals while guiding them through buying process
• Utilize consultative selling methods to convert prospective customers to new onsite and digital opportunities
• Proactively handle and respond to customer objections
• Maintain accurate pipeline sales activity and customer information within Salesforce of new business (CRM system)
• Inform Sales Director of the latest customer pipeline and booked information through accurate use of Salesforce reporting in relation to the monthly and annual goals so they can liaise with relevant Brand Directors weekly
• The salary range for this role is $70000 to $80000 plus a commission package.
• This job posting will close on December 29 2024.

Qualifications :

What you bring to the team:

• 3 years of work experience in businesstobusiness sales with proven track record of prospecting and growing revenue from new and existing accounts
• Two years of event sales including event sponsorship sales is preferred but not required
• Ability to communicate effectively 
• Ability to identify and pursue cross and up selling opportunities 
• Ability to ask probing questions in order to proactively handle and respond to customer objections
• Experience managing multiple customers and maintaining high energy sales 
• Energy and enthusiasm for the job 

Additional Information :

Why work at Informa 

Employee experience is very important to us at Informa. On top of joining a supportive diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns.
• Great community: a welcoming culture with inperson and online social events our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits including a 401k match parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more.
• Recognition for great work with global awards and kudos programs.
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

Yes

Employment Type :

Fulltime