Digital Analytics Specialist
Digital Analytics Specialist
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Job Description
Are you ready to dive into the dynamic world of audience engagement and analytics As our Digital Analytics Specialist at OUA youll be at the forefront of shaping how we connect with our audience. Picture yourself as the orchestrator of strategies that ensure our platforms not only track but also resonate with our users experiences.
Youll wield your expertise to drive the health and direction of our Customer Data Platform (CDP) and web analytics platform (GA4). But thats just the beginning.
Were on the lookout for someone with a spark someone who can infuse our business with energy and insight. Your role isnt just about numbers; its about storytelling with data illuminating the paths our audiences tread through our digital landscapes.
In this role youll be the linchpin that brings together teams from Product Engineering Marketing Sales and Insights. Your mission To breathe life into our customer experience strategy ensuring it pulsates with relevance and resonance.
Heres a glimpse into your daytoday:
- Crafting and implementing audience management strategies that resonate across OUA
- Collaborating with diverse teams to enhance our customer experience and lifecycle strategies
- Taking charge of our CDP platform (Tealium) ensuring seamless data collection and activation
- Guiding stakeholders through campaign activations and audience integrations
- Establishing governance frameworks to track audience segments effectively
- Championing the integration of digital technologies to track business objectives consistently
- Collaborating with external vendors and internal teams to maximise technology potential
- Utilise Google Analytics and other digital analytics tools such as Full Story Algolia and Optimizely to understand and share actionable insights about user behaviour across our digital ecosystem
If youre ready to make an impact heres what were looking for:
- Handson experience with CDPs (Customer Data Platform)
- Experience with Tealium a bonus
- Handson experience with Google Analytics
- A knack for turning data into actionable insights
- Expertise in web analytics and tag management software
- Strong problemsolving skills and a businesscentric mindset
- Resilience flexibility and comfort with ambiguity
- Proficiency in SQL and exposure to databases/data warehouse environments
What do we offer
- Notforprofit salary packaging benefits including novated leasing
- Competitive market salary along with annual individual and company incentives
- Discounted gym memberships and health insurance
- Learning and training opportunities
- Subsidised study opportunities
- Paid subscription to Calm as part of our commitment to health and wellbeing
- Inclusive leave policy to swap and recognise significant events that fall outside of our public holidays
- Workation leave work remotely anywhere for 10 days of the year
OUA is committed to fostering an inclusive and diverse workplace reflecting the diversity of the marketplace we serve. We encourage candidates from all backgrounds to apply even if they dont meet all the requirements listed. We value unique perspectives and experiences that can contribute to our mission of helping students transform their lives.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
