Social Media Coordinator

About the Role:

Reporting to the Head of Digital Marketing you will lead HCAs organic social media strategy developing content and analysing performance across platforms. Your efforts will drive brand awareness foster engagement and build lasting brand loyalty.

This role is ideal for a proactive and passionate social media professional with a talent for storytelling a knack for creativity and a strong analytical mindset to inform and refine strategies.

Key responsibilities include:

• Develop and execute an innovative organic social media strategy aligned with HCAs marketing goals.
• Manage the social media content calendar across all HCA brands ensuring alignment with campaigns brand initiatives and seasonal themes.
• Create and curate engaging onbrand content for platforms like Facebook LinkedIn Instagram and TikTok.
• Manage relationships with influencers and brand ambassadors.
• Collaborate with internal teams to source and create visuals graphics and videos that align with HCAs voice and values.
• Foster a positive online community by actively responding to comments messages and mentions.
• Address feedback professionally escalating issues when needed.
• Use data to refine strategies optimize content and improve ROI through experimentation and A/B testing.
• Integrate social media with email web and paid digital campaigns to support company goals.

Qualifications :

Qualifications & Experience:

• Bachelors degree in Marketing Business or a related field.
• 2 years managing social media accounts and organic strategies preferably in a multibrand or complex organization.
• Proficient in social media platforms (e.g. Facebook Instagram LinkedIn TikTok) and scheduling/analytics tools like Hootsuite or Sprout Social.
• Skilled in creating engaging content and writing compelling copy.
• Analytical mindset with experience using metrics to refine strategies.
• Creative and proactive with a passion for digital trends and community building.

Additional Information :

About HCA:

Healthcare Australia (HCA) is Australias largest specialist healthcare recruitment and staffing provider. We are a large and diverse healthcare business with a strong presence in the staffing of nursing community allied and Crisis Response Management sectors in all States of Australia. 

Our Benefits:

• PeopleCentric Culture: Experience a workplace where people are at the heart of everything we do guided by our core values.
• HighQuality Product: Work with a topnotch product ensuring your efforts are backed by excellence
• Supportive Team: Thrive in a closeknit friendly and supportive team environment
• Continuous Development: Benefit from ongoing training and support with access to an education allowance to nurture your skills and career
• Hybrid Work: Enjoy flexible hybrid working conditions that empower worklife balance
• Generous Leave: Access extra leave (conditions apply) to recharge and rejuvenate and a day off for your birthday

Our Culture:    
  
We are a team working together we never forget that were peoplefocused. We respect human relationships and aim to make a big difference in peoples lives across the country.  We embrace a culture of inclusivity and we align our actions with Our Values:  
  
We are accountable      We care    We are team players      We are leaders  We understand your needs
  
Working for HCA will put you in a strategic position with opportunities for career growth and development along with financial and nonfinancial benefits. Healthcare Australia will continue to grow at exponential levels over the next few years and offers significant career advancement opportunities for the successful applicant.
This is an opportunity to make your mark within a friendly supportive and growing organisation. Please apply with your current CV and cover Letter.
   
At HCA we are committed to embracing diversity and committed to providing a safe working environment.
  
To learn more about HCA:

  
Only short listed candidates will be contacted