Digital Analytics Manager mfd
Digital Analytics Manager mfd
Posted on :
26-12-2024
Employer Active
1 Vacancy
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Job Description
About your tasks:
- You continuously monitor KPIs across all our digital platforms (webshops apps) and leverage serverside tracking to ensure robust data quality
- You define implement and refine analytics frameworks in collaboration with product teams and marketing stakeholders managing the endtoend tracking setup in Google Tag Manager (including serverside tagging)
- You collaborate with crossfunctional teams to develop custom dashboards and reports (Econda Analytics Looker Studio) ensuring datadriven insights are accessible and actionable
- You plan integrate and maintain MarTech tools while identifying opportunities to enhance crossdevice crosschannel and customer journey performance
- You conduct training sessions and workshops to enable other departments to confidently work with complex datasets and analytics tools
Qualifications :
About you:
- You have proven experience in digital analytics and comprehensive knowledge of analytics platforms (e.g. GA4 Econda) including serverside tracking
- You are proficient in JavaScript for advanced tagging; SQL and/or Python skills are a plus for complex data manipulation.
- You possess the ability to translate complex data into clear actionable insights for diverse stakeholders
- You are familiar with privacy regulations (cookie policies GDPR DSGVO) and their implications for analytics strategies
- You can work remotely for the most part but you are willing to meet with your team colleagues in our Cologne office at least once a week
Additional Information :
About your benefits:
In order to provide our employees with the best possible support for their individual needs we offer a wide range of benefits:
- Work from Home: If your job does not require you to be present in the office we can arrange the place you work from individually even for up to 20 days a year anywhere in the EU.
- Redcare events: We promote teambuilding through creative team events and celebrate our successes together at regularly scheduled parties.
- Kindergarten Grant: We offer our employees who pay for childcare in kindergarten 10000 (total) per month.
- Mental Health: Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.
- Personal Development: We are all constantly learning. Thats why we support and foster your career development through internal & external training and help you grow.
- Mobility: Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.
- Sports & Health: Your wellbeing is our top priority. Therefore we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club providing a variety of sports offers tailored to your interests.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
Key Skills
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