Senior Director Direct Buys Programmatic
Senior Director Direct Buys Programmatic
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Job Description
We are hiring for this opportunity in preparation for exciting 2025 client wins. We may begin interview processes between now and the end of the year but decisions and offers will be made from January 2025 at the earliest
Reporting to the VP of Paid Media as the Senior Director of Direct Buys & Programmatic you will lead the strategic direction and execution of media partnerships for our regional and global CPG clients across multiple markets. This senior leadership position requires an understanding of highlevel marketing goals for global brands and the ability to build and sustain longterm client partnerships. You will manage a team oversee largescale campaigns and serve as a senior clientfacing leader. Your deep industry knowledge in channels such as Premium Publishers (including CTV) (d)OOH and other diverse partnerships will allow you to create and execute innovative efficient and impactful media solutions that address core brand challenges.
Your responsibilities will include:
Leadership and Team Management:
- Lead mentor and manage a team of media strategists and planners ensuring high performance and professional development across all levels.
- Provide strategic oversight and direction to ensure the team delivers bestinclass media strategies creative partnerships and client servicing.
- Be the senior escalation point for client needs and team challenges ensuring the smooth execution of all media activities.
Strategic Brand Advocacy and Partnership:
- Develop and oversee highlevel media strategies for global and regional CPG brands ensuring alignment with marketing goals and brand vision.
- Collaborate with seniorlevel clients to understand their longterm brand goals and create comprehensive actionable media plans that align with their broader business goals.
- Foster deep partnerships with premium publishers CTV providers (d)OOH and other important media partners identifying new opportunities to enhance brand impact and consumer engagement.
- Leverage a deep understanding of global and regional FMCG brands anticipating industry trends and proactively recommending strategies that achieve brand growth.
CrossFunctional Collaboration and Integration:
- Lead crossfunctional collaboration with media strategy planning paid media measurement and analytics teams to ensure cohesive execution of media strategies across all channels.
- Ensure that media strategies are seamlessly integrated into clients overall marketing goals and deliver measurable results in line with business goals.
- Inspire innovation and thought leadership across internal teams staying ahead of industry trends and new technologies to push boundaries in media planning and execution.
DataDriven Insights and Strategic Planning:
- Promote a datadriven approach to media strategy ensuring all decisions are informed by actionable insights market trends and consumer data.
- Oversee the development of datafocused reports providing senior clients with clear insightful analyses that demonstrate the impact of media strategies on brand performance.
- Lead the identification and implementation of research opportunities including consumer segmentation campaign tracking and social listening to inform and refine media strategies.
ClientCentric Leadership:
- Be the senior strategic advisor to global and regional clients fostering longterm relationships and building deep valuedriven partnerships.
- Engage with senior executives to understand their business objectives and provide recommendations that deliver meaningful brand and business outcomes.
- Simplify complex media strategies and communicate them clearly to both clients and internal teams ensuring alignment on goals and metrics.
Qualifications :
- Experience including managing and mentoring highperforming teams within the media or advertising industry.
- Extensive expertise in Premium Publishers (including CTV) (d)OOH and other diverse partnerships.
- Deep understanding of global FMCG brands and their marketing goals with experience delivering innovative media strategies at scale.
- Clientfacing skills with experience building longterm partnerships with seniorlevel team members.
- Strong crossfunctional collaboration skills experience leading integrated teams and ensuring alignment across strategy planning and execution.
- Datadriven mindset with the ability to turn insights into actionable media strategies that deliver measurable results.
- 5 years of experience in media strategy planning and execution particularly in largescale campaigns
Note: We emphasise skills expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team we invite you to apply today with your resume in English.
Additional Information :
Join Jellyfish and experience a workplace where we prioritise your growth celebrate your contributions and empower you to tailor your work environment to suit your needs.
Reward: Youll receive a loyalty salary increase on your Jellyfish anniversary in addition to our companywide annual bonus.
Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Growth Your Way: Grow your career with one paid day each month for selfdevelopment and access to LinkedIn Learning with unlimited online courses.
Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide 1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.
Unfortunately there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish or if you suspect any fraudulent activity please report it to .
#LIHybrid
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
