Media Strategy Director
Media Strategy Director
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Job Description
We are looking for a dynamic and forwardthinking Director of Strategy to lead the strategic planning process for our clients at Jellyfish Mexico. Reporting to the Head of P&B You will be the primary architect behind the strategic vision working with clients brand teams and crossfunctional teams to develop datadriven strategies that maximize brand impact market reach and consumer engagement.
You will establish strategic frameworks grounded in deep consumer insights market analysis and brand goals. You will then provide the necessary strategic guidance to ensure tactical media plans are aligned with overarching business goals. While you will not be directly involved in tactical media planning your role will help determine the optimal media mix and platform allocation to achieve success.
Main Responsibilities:
- Lead the development of comprehensive digital media strategies for clients considering brand positioning market dynamics consumer behavior and competitive landscape.
- Leverage data consumer research and market analysis to generate actionable insights that inform strategy. Translate these insights into clear compelling strategies that drive measurable results.
- Media Framework Development: Establish strategic media frameworks including platform recommendations and budget allocation across digital channels (social search display programmatic etc.) to optimize performance and meet client objectives.
- Work closely with the Planning team to ensure the strategic vision translates effectively into tactical execution. Provide them with clear direction on platform splits audience targeting and budget distribution ensuring strategies align with business goals.
- Act as the primary strategic consultant for clients presenting and refining strategic plans based on feedback. Build longterm relationships by continuously offering insights and recommendations to drive success.
- Collaborate with internal teams (Creative Data Analytics Technology) to ensure alignment and drive consistent execution of strategies across all touchpoints.
- Stay informed on the latest trends in digital marketing media consumption and emerging technologies to continually refine and evolve strategies.
Qualifications :
- Bachelors degree in Marketing Advertising Business or a related field. A Masters degree or equivalent is a plus.
- 8 years of experience in digital media strategy brand strategy or related fields within an agency or brandside setting.
- Proven experience in developing and executing multichannel digital media strategies with a deep understanding of digital platforms media buying and performance metrics.
- Strong proficiency in data analysis and insight generation with the ability to translate complex data into clear actionable strategic recommendations.
- Strong clientfacing skills with the ability to engage with senior stakeholders and deliver compelling strategic presentations.
- Ability to lead crossfunctional teams and collaborate effectively with various departments including Creative Media Planning and Analytics.
Note: We emphasise skills expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team we invite you to apply today with your resume in English.
Additional Information :
Join Jellyfish and experience a workplace where we prioritise your growth celebrate your contributions and empower you to tailor your work environment to suit your needs.
Savings fund: Youll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund.
Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
Growth Your Way: Grow your career with one paid day each month for selfdevelopment and access to LinkedIn Learning with unlimited online courses.
Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.
Unfortunately there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish or if you suspect any fraudulent activity please report it to .
#LIHybrid
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
