SEO Specialist
SEO Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Vuori is looking for an SEO Specialist to join our ECommerce team to maintain the technical SEO health of our site and drive the creation of content optimized to maximize our organic search presence.
Qualifications :
What youll get to do:
- Work within SEMrush daytoday to own the execution optimization and reporting of Vuoris SEO strategy.
- Regularly perform thorough keyword research to highlight and prioritize new content opportunities.
- Partner with Performance Marketing to develop implement and maintain an SEO road map including idea management testing optimization reporting and forecasting.
- Partner with Merchandising and Site Merch teams to develop a strategy to optimize product names and descriptions.
- Partner with Performance Marketing and Brand Marketing teams to incorporate organic search considerations into content strategy and trending/rising topics for blog/content development and maintain a content calendar.
- Work with SEO partners and digital teams to implement enhancements to our website architecture structured data content linking and other factors to improve SERP positions for target keywords.
- Collaborate with paid search team to cooptimize SERP presence and ROI on paid search ad spend.
- Monitor the performance of vuoriclothing.com including redirects canonical tags click rate bounce rate and other KPIs to identify technical SEO problems and deficiencies to prioritize SEO issues.
- Leverage the Conductor platform to create content briefs that include keyword topic and other recommendations for monthly blog posts collections and other content pages.
- Regularly monitor activities of Vuoris competitors maintaining consistent records for reference by the marketing teams in Conductor.
- Prepare and present SEO reports on a weekly and monthly cadence to the team on our KPI progress and organic growth.
- Maintain content strategy and optimization guides.
- Provide training as appropriate to the role and skill level of other marketing team members
- Proactively follow changes to key search algorithms and updates to ensure our content is optimized.
Who you are:
- Analytically minded and creative thinker with deep expertise across multiple disciplines of SEO (technical content onpage link building etc.).
- 2 years of experience as SEO specialist or a similar role at a large company or agency role preferably with a DTC brand.
- Expertise in Google Analytics Google Search Console and SEO platforms such as Conductor Semrush or similar.
- Google Analytics Individual Qualification certification preferred.
- Grammatical and creative writing skills ability to review and proof copy for marketing text for the web.
- Exceptional project management skills working in Asana or a similar platform.
- Shopify Plus experience preferred.
- International SEO experience is a plus.
- A change agent who challenges the status quo.
- Resultsoriented detailed energetic and focused with a strong desire to learn and succeed.
- Takes on new opportunities and tough challenges with a sense of urgency high energy and enthusiasm.
- Builds partnerships and works collaboratively across the organization with others to meet shared objectives.
- Makes sense of complex high quantity and sometimes contradictory information to effectively solve problems.
- Relies on a mixture of analysis wisdom experience and judgment when making decisions.
Additional Information :
Our investment in you:
At Vuori were proud to offer the following to our employees;
- Health Insurance
- Savings and Retirement Plan
- Employee Assistance Program
- Generous Vuori Discount & Industry Perks
- Paid Time Off
- Wellness & Fitness benefits
The salary range for this role is $75000 per year $80000 per year.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
