Paid Marketing Manager
Paid Marketing Manager
Posted on :
25-12-2024
Employer Active
1 Vacancy
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Job Description
What Youll Do
As a Paid Marketing Manager youll focus on driving highquality leads through paid marketing campaigns. Your responsibilities will include:
- Paid Strategy: Plan execute and optimize paid advertising campaigns on platforms like Google Ads Meta Ads LinkedIn and other performance marketing channels to generate leads.
- Content and Asset Collaboration: Work closely with the content team to ensure ad copy visuals and landing pages align with campaign objectives and deliver high conversion rates.
- Analytics and Reporting: Measure and analyze key campaign metrics (CPC CPA conversion rates) and provide actionable insights to enhance campaign performance.
- Budget Management: Manage and allocate the paid advertising budget effectively to maximize ROI and lead acquisition.
- A/B Testing: Conduct experiments with ad creatives targeting and landing pages to identify the bestperforming strategies.
- Collaboration with Lead Generation Team: Partner with the inbound marketing team to align paid efforts with organic lead generation strategies.
Qualifications :
What Were Looking For
- Experience: 5 years of handson experience managing paid advertising campaigns with a proven track record in lead generation.
- Skills:
- Deep knowledge of paid media platforms (Google Ads Meta LinkedIn).
- Proficiency in using analytics tools (Google Analytics HubSpot etc.).
- Strong understanding of marketing funnels and lead nurturing strategies.
- Datadriven mindset with the ability to interpret metrics and optimize campaigns accordingly
- Communication: Clear and concise communication skills with the ability to collaborate effectively across teams.
- Bonus Points:
- Experience in the healthcare or tech industry.
- Familiarity with tools like HubSpot or similar CRMs for lead management.
Informazioni aggiuntive :
What We Offer
- Competitive salary commensurate with experience and skills
- Employment contract (CCNL del Commercio)
- Share options plan after 6 months of employment
- Flexible working: up to 50% remote work
- Access to Ifeel a wellbeing platform offering personalized therapy solutions
- Welfare plan of up to 1000 per year
- Meal vouchers worth 8/day
- Free beer in the office!
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Department / Functional Area
Key Skills
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