The Digital Analytics Specialist is responsible in relation to the guidelines defined and agreed with the Martech Manager for the concrete implementation and implementation of the analytics activities entrusted to him/her regarding the collection modeling and filing of data the extraction of information from them (data mining) and subsequent integrations.
The main objectives of the role are to contribute to the development of analysis frameworks in order to allow the creation of consistent reporting with respect to the needs of the Digital Division and the Brands.
Qualifications :
- Adopts significant behaviors and promotes operational/cultural actions creation of periodic and adhoc reporting in order to support in the definition of datadriven strategies based on the results obtained;
- Identification of the KPIs necessary for the correct monitoring of the initiatives in order to support the brand and COE teams in defining appropriately measurable objectives.
- Is updated on technological trends and is capable of applying them effectively in relation to digital business needs
- Identify data sources in relation to the defined project objectives. It deals with structuring analysis frameworks by supporting analysts in the correct definition of KPIs and data extraction
- Promotes adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business
- Select propose and endorse new tools and BI and summarize maximizing the adoption of existing systems or expanding the network of necessary ones
- Is responsible for creating dashboards structured and optimized based on the available information and the defined monitoring objective
- Keeps updated on the evolution of the various BI platforms technological trends and is able to apply them effectively in relation to the needs of digital business
Additional Information :
Requires:
- Economics or Scientific Degree
- Knowledge of Excel and Office Suite
- Data Visualization tools
- Analytical skills
Remote Work :
No
Employment Type :
Fulltime