Field Marketing Specialist - West Delta 6 Months Contract
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Job Description
Consumer Collecting/ Student Marketer Program Management
Recruit train and manage a team of student marketeers (university students) in West Delta region to make Red Bull an integral and relevant part of a students life.
Coach motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience continually reinforce best practices and delivery against the defined strategy.
Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
Manage the day today operations of the SMs ensuring all key performance indicators are met (project/activation targets can targets product knowledge) and contributing to greater cut through with students.
Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study sport party etc.) using a from students for students approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
Set clear goals together with the Consumer Collecting Manager/Specialist (CCM / CCS) and FMM to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region.
Strategic Direction and Rightness of Brand Priorities
Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.
Drive relevance across a variety of consumption occasions and moments of need through tailored messaging amplification of occasion campaigns and activating the right big moments in the region.
Work cross functionally managing internal & external requests in line with regional priorities.
Cross Functional Collaboration
Create and deliver a regional marketing plan in line with the national strategy to drive product trial.
Initiate organize and supervise sales executions that ensure perfect distribution and visibility at and around campus.
Provide the FMM with monthly reports.
Qualifications :
Strong passion towards the brand.
Experience in a marketing related field is highly desired.
Excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience.
Strong leadership initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organizational skills.
Must be a resident of West Delta region (Menoufia Kafr El Sheikh El Gharbia El Qalyubia)
Valid Drivers License with the ability & willingness to travel frequently within the assigned region.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
