Convenience Channel Manager
Convenience Channel Manager
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Job Description
PURPOSE OF THE JOB
The Convenience Channel Manager is a senior entrepreneurial leadership role in charge of the development implementation and tracking of Red Bulls sales strategy. Thereby delivering sales volume and profitability targets for the regionals key accounts are crucial responsibilities. This senior role requires a handson leader and team player who can set clear expectations and objectives who sets aggressive goals and delivers on key initiatives.
The CCM needs to be able to devise a mediumterm vision based on thorough understanding of customers trends and opportunities with attention to detail. The person needs to feel comfortable to take calculated risks identifying and exploiting opportunities and to achieve business advantages
NATIONAL OBJECTIVES
Build and maintain strong relationships with key clients (GOmart Kiosko Asturiano Calimax etc) and our DP serving as their primary point of contact for all businessrelated matters.
Fully responsible for achieving the objectives of volume and distribution for the sales channel assigned.
Ensures the correct implementation of the planned actions in the annual Joint Business Planning.
Maintains the correct stock levels with the customers within his/her responsibility.
Aligns all pricing and promotions with all necessary key stakeholders (GM Off Premise & Finance) to minimise the threat of cross channel cannibalisation and to maintain profitability
ANALYSIS & PLANNING
Analyse available data sources (e.g. Nielsen scanner and customer data) and drive customers growth opportunities for instore and pure players customers.
Continuously plan sales forecast and prepare trade spend budget to hit profitability targets.
Identify upselling and crossselling opportunities within existing accounts to maximize revenue generation.
Develop plans for annual business and effective promotion.
Prepare yearly negotiations (including different scenarios) with focus on Red Bulls sales drivers and Red Bulls customer spend strategy.
EXECUTION
Develop and execute a bestinclass execution tracking of the investments and visibility negotiations with the customers.
Conduct and lead yearly negotiation process at key customers. Agree with customers on Red Bulls Perfect Store concept.
INVESTMENTS
Responsible for planning managing executing monitoring and measuring direct and indirect investments through monthly meetings with the finance department.
COLLABORATION
Consolidate a great business relationship with the DP and know their processes in depth.
Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial.
Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth.
Strive for Category Captaincy with key strategic retailers within the energy category.
Build strong intercompany networks and establish a close crossfunctional relationship with Trade Marketing field marketing and customer support.
Jointly develop winning customer category strategies and conceptual sells to proactively identify potential threats and opportunities.
Qualifications :
University Degree preferably Economics/Business Administration/ Financial / Engineering / Marketing
Advanced English
A proven track record of minimum 3 years professional experience in Key Account Management in FMCG/beverage background.
Crossfunctional experience in Trade Marketing/Field Sales/Consumer Marketing is a plus (not mandatory)
Strategic ability Can develop specific valuable innovative & commercially focused strategies but also grasp the bigger picture Strategic thinking and problemsolving abilities to identify client challenges propose innovative solutions and drive business growth.
Commercial acumen Strong understanding of sales processes & financial systems. Strategic & innovative commercial awareness. Ideally can work with SAP/BI to plan & track sales results
Analytical skills Strong planning & negotiation skills with a sound understanding of financial bottomline implications of sales & marketing decisions. Able to analyse sales & customer data take the best conclusion develop initiatives with the highest value for the shopper customer & Red Bull.
Presentation skills Demonstrate great presentation skills that provide highly relevant & commercially viable strategies or processes in a clear concise & empowering way.
Exceptional organizational and time management skills to effectively prioritize tasks manage multiple projects and meet deadlines.
Additional Information :
We believe in the potential of everyone to give wiiings to people and ideas regardless of gender expression race religion affectivesexual orientation origin age and disability. In the world of Red Bull everyone is welcome.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
