Social Media Content Specialist
Social Media Content Specialist
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Job Description
Channel Management
Cocreate the publishing calendar for the assigned social media in Poland.
Optimizes channel performance through use of analytics scheduling featuring using customized functionalities and driving smooth consumer journeys across platforms.
Build community through social media community management and community focused initiatives.
Uses the right mix of local and global content to ensure yearlong audience engagement from standalone content to flankers that are created with Red Bull events projects and other properties in mind. Has a strong understanding of what local content will work with a local audience and how to program it.
Tracking online trends responding to realtime marketing (RTM) and deepening your knowledge of social media.
Work with Social Media Manager to build the business plan by creating and programming strategies in support of Red Bull wider marketing mix.
Content Production
Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy.
Work closely with internal and external content producers and editors to ensure content is made for the platform to maximize performance.
Qualifications :
Experience in running successful and engaging social media accounts.
Expert in identifying where consumers live digitally how they consume content and how to engage them with content according to their consumption behavior.
Has a constant sense of online trends and knows how to drive Word of Mouth online.
Experience in content production (editing shooting briefing).
Knowledge of social copywriting and community management.
Passion for the Red Bull brand its content playgrounds and values and understands how to translate this into driving brand love in an online environment through media.
Fluency in English (B2) both written and spoken.
Excellent digital industry knowledge.
Analytic thinking high affinity to data with ability to translate into strategy and concrete initiatives.
Curious open creative.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
