Field Marketing Specialist La Serena
Field Marketing Specialist La Serena
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Job Description
Strategic Direction and Rightness of Brand Priorities
Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
Successfully execute program fundamentals in a truly tailored way seizing opportunities to implement proven best practices where they suit local needs.
Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.
Lead the Consumer Collecting Team (8 students marketeers) to drive trial that engages new users and expands the consumer base within universities in your region.
Premium Appeal and Executional Excellence
Support the FMM in creating and supporting key events scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape with a focus on participation.
Identify local heroes in relevant Red Bull scenes and work together with the FMM to bring them to the world of Red Bull.
Support in upholding a clean logistical system to ensure you having the right tools and management in place to support local needs succeeding in premium appearance.
Marketing Innovation
Support the FMM in developing owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives.
Organisational Capabilities and Enabling Structure
Support the national operations team to manage product stock with discipline.
Qualifications :
One/Two years of experience in Marketing Areas. It is a plus if you have led teams.
Understands the core scenes in the region and has strong networking skills.
Experience in leading teams and managing people.
Strong analytical planning budgetary and project management competencies.
Excellent communication skills including presenting and training abilities.
Selfconfident sporty selfmotivated friendly loyal interested in working with people stressresistant.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
