Manager E-Commerce Brand
Manager E-Commerce Brand
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Salary Not Disclosed
1 Vacancy
Job Description
DELIVER & EXECUTE PLANS ACROSS THE ECOMMERCE CHANNEL
Own product content updates and maintenance including adding new products to systems ensuring accuracy of existing data retailer mapping updating product SEO data imagesand descriptions and finding opportunities to improve customer shopping experience through improved product data.
Build and maintain product catalogues on eCommerce and Marketplaces platforms and correct product listings as needed.
Review update and fix content on site as recommended for SEO optimization and user experience through Salsify and Syndigo channels.
Lead new product launch plans on ecommerce retailers from developing a launch project plan to liasioning with cross functional global and agency teams to develop all related content like primary and secondary PDP images videos enhanced/ A content brand store PDP copy etc.
Update and maintain brand store pages and enhanced content on retailer sites.
Conduct regular store walks to ensure digital shelf merchandising is best in class and scrub live items as needed to ensure consistency.
Conduct regular research to update Senior Manager about content best practices. Propose ideas and implement in Red Bull tone of voice. Be the eyes and ears for digital best practices for Brand.
CAMPAIGN MANAGEMENT
Support the Senior Manager on campaign strategy by collaborating with the media and agency teams in pulling together cross campaign insights and learnings to constantly monitor and optimize campaign performance.
Provide inputs to help inform decision on Red Bulls participation and way forward on given accounts advertising campaigns through analysis and continuous optimization.
Successfully work with the media team in project managing Campaigns ensuring all programs are executed as planned on time and on budget.
Support in ideation of building annual Advertising Business Plan for assigned partners.
Assist in writing detailed briefs to agency partners
Work closely with the Media Team
Manage agency and vendor partner relationship
Manage their daytoday work to ensure that Red Bull gets the best service and remains top of mind when client servicing.
Constantly monitor industry trends and competitive activity to ensure we stay at the forefront and can apply innovative thinking to our own campaigns.
Continually push for innovation from agencies focusing on emerging technology new creative formats and beta opportunities.
CREATIVE DEVELOPMENT
Responsible for developing and/or sourcing all creative needed to ensure perfect POSA 2.0 (Digital shelf) scores adhere to retailer guidelines and best practices and launch campaign on time and on strategy.
Lead the creative development processes across all necessary places and placements across Social WebTV Digital Display OnSite Brand Pages and SEM.
Brief the creative development team on the exact need and provide expert direction on best practices.
Hands on experience with facilitating photoshoots reviewing creatives and providing feedback to designers.
Ensure creative meets brand standards.
Vet all creative through mandatory legal process for proper ATL clearance purposes.
QA/Proofread all assets
Facilitate creative review & approval processes from concepting through to production trafficking and launch.
Guide and inspire the creative development process by identifying gaps and opportunities within our existing efforts and assessing/highlighting creative examples to constantly enhance our consumerfacing communications
MEASURE ANALYZE IMPROVE
Drive objectives KPIs and benchmarks that are rooted in program performance. Own the creative reporting practice by tracking and driving metrics like CTRs A/B tests CVRs etc.
Develop test & learn plans and execute with excellence recommendations based off eCommerce campaigns.
Manage content engagement performance and share out results with broader team with goal of identifying and actioning optimization opportunities.
CROSSFUNCTIONAL PARTNERSHIP
Consistent collaboration and partnership with crossfunctional teams to activate bestinclass programming and optimizations and identify opportunities to expand Red Bulls ECommerce footprint into additional highpotential customers and newtoworld formats
Partner with Red Bull Media Network to help support and drive scale with content properties across Sports Gaming and Culture initiatives
Operationalize and standardize crossfunctional partnerships by identifying and developing processes to drive more streamlined ways of working across and develop an allencompassing best practices docket including but not limited to planning and execution details regarding PDP content development Brand store A plus Reviews and Ratings Creative analysis and intelligence and Content syndication
Be a resource to the broader brand team in all things ecommerce to educate inform and advise
Ensure thorough and accurate budget management & tracking.
Qualifications :
5 7 years experience working in ecommerce marketing site merchandising creative or related product data and content maintenance
Experience working on or managing content syndication agency; should know about content syndication through Salsify and Syndigo.
Highly proficient in Microsoft Excel PowerPoint Salisfy Syndigo
Knowledge of working on Amazon Vendor Central Walmart Vendor Portal etc. preferred
Good to have knowledge of Bazaar Voice Vizit Amazon Ads Pacvue/ Skai etc.
Strategic thinker and passionate about achieving longterm success via a handson solutionsoriented approach
Highly analytical background and ability to analyze complex trends and data
Should exhibit strong organizational & project management skills.
Problem solver with an analytical and inquisitive mind
Experience managing external partners to high quality of execution
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $to $128040 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Range may differ for NYC & SFO Bay Area work locations
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
