Gaming Marketing Manager
Gaming Marketing Manager
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Job Description
STRATEGY AND PLANNING
- Stay informed on global and local gaming trends titles teams and stakeholders to shape comprehensive marketing strategies.
- Develop a scalable gaming plan including assets sponsorships and network programs to enhance Red Bulls brand within the gaming scene.
- Lead gaming projects locally ensuring robust project management and strategic planning for both long and short terms.
- Define clear objectives goals and KPIs for the gaming and esports program in collaboration with the Country Sports Manager.
- Work with the Red Bull Media Network team to align gaming content objectives and explore new content opportunities.
- Serve as the primary link for the gaming program ensuring alignment with all stakeholders and partners.
TALENT EVENT & ACTIVATIONS
- Lead discovery and evaluation of athletes teams and esports talent from top players to promising local talent.
- Negotiate agreements covering performance expectations content and social media commitments compensation branding rights and schedules.
- Onboard new gaming and esports athletes providing brand product and communications training and setting performance goals.
- Monitor the gaming and esports athlete roster providing feedback and guidance for performance improvement.
- Drive innovation in events and projects to keep the brand at the forefront of the gaming landscape.
- Support and monitor activations to ensure premium execution.
- Define and own the overall gaming experience at Red Bullowned and supported events.
Qualifications :
5 years of marketing experience with strong knowledge in the gaming and esports landscape.
Deep understanding of the competitive gaming landscape including game titles esports athletes teams events technology developments and other stakeholders.
Strong project management skills including planning scheduling budgeting and collaboration.
Strong sense of ownership and accountability with the ability to know what needs to be done.
Solid understanding of esports competition and broadcast formats online platforms and audiences.
Creative thinker with a proven ability to design and communicate compelling gaming strategies.
Experience with integrated gaming marketing campaigns and activations.
Ability to thrive in a fastpaced dynamic environment.
Fluent in English. Swedish and additional language skills are an advantage.
Additional Information :
Red Bull Sweden AB is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age sex disability sexual orientation race religion.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
