Senior Director Gaming Marketing
Senior Director Gaming Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
PROGRAM LEADERSHIP
Create programming activation plans and tactics to target a broader gaming consumer including enthusiasts and session gamers: Gaming is a Lifestyle.
Develop and maintain a comprehensive uptodate understanding of the gaming audience and overall landscape with a deep focus on the esports industry larger gaming market trends game titles gamer talent and league operations.
Lead coach approve and ensure delivery of regional gaming business plans with a focus on building long term strategy within a region and support with talent partnerships and event concepts.
Build document and articulate a longterm and scalable business strategy for the Red Bull Gaming program that incorporates professional talent owned events partnerships digital products and media content into premium experiences for the global gaming audience.
Define and execute longterm strategic partnerships with key game developers and publishers Esports leagues endemic and mainstream media companies and technology innovation partners.
Partner with stakeholders across Red Bull Brand to develop and consult the gaming occasion and to support build events sign talent lead national marketing pillars and broker partnerships.
Work with Advertising on campaigns to consult on creative targeting and securing of ad inventory.
Coach talent build plans and approve gaming strategies with regions focusing on Gaming is a lifestyle and targeting a broader gaming consumer.
Organize and lead the Gaming Task Force with the intent to build a long term crossfunctional strategy and to win gaming holistically within the US market.
Be the primary contact for the Global Head of Gaming for all things gaming within the US.
PLAYER TALENT
Develop a longterm Player and Teams strategy focused on the identification acquisition sponsorship management and development of top gaming talent.
Work with Sr. Player Athlete Marketing Manager to navigate and negotiate partnerships with Players Creators & Teams
Partner with the Athlete Performance Center to innovative performance improvement models training techniques and technologies that increase the success of Red Bull players and teams.
Build and own the talent strategy that incorporates events media and 3rd party support to grow gaming with a wide focus on the entry point consumer and the total gaming lifestyle.
EVENT PRODUCTIONS
Define and implement globally relevant Red Bull Gaming events and series in close partnership with games publishers talent and gaming league operators.
Concept and consult on the Gaming Pillar with the Product Marketing team developing the concept game partners and owned assets for the pillar.
Increase media reach by building events partnerships and signed players to create live VOD social and 3rd party stories. Work with the Gaming Network to create new media formats in partnership with internal and thirdparty production teams that drive engagement with the target audience and build relevance with our consumer.
BUSINESS OPERATIONS
Define success measurement metrics KPIs and reporting structures for overall program and individual team members.
Nurture the understanding of the wider gaming landscape across regional teams through education and coaching with your teams leading.
Create and own holistic Gaming multiyear roadmap regional and national business plans crossfunctional processes project and resource plans event and activation calendars status updates and budgets.
Articulate Gaming business plans and objectives to the wider org global partners internal stakeholders and business partners.
Design deploy and govern activation guidelines templates and toolkits for use by regional and global teams to activate Gaming program elements within local markets.
Qualifications :
10 years of relevant event project and budget management
People management and team coordination experience
Experience with the U.S. and global Gaming industry and Gaming marketing landscape
Experience managing large projects and the ability to find creative and unique solutions for project execution. These include:
Knowledge of the Gaming landscape & the respective scenes and communities on a regional national and global level
Budget management
Experience with relevant distribution outlets (all communication channels)
Coach and mentor with the ability to foster meaningful dialogue and gain buyin
(coaching and mentoring) with the ability to foster meaningful dialogue and gain buyin
Creative mind with experience putting new ideas into practice and assessing results
Bachelors degree or equivalent work experience
Must be fluent in English additional language skills an advantage
Must have a valid US Drivers License
Additional Information :
This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $149400 to $224160 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location
Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law. We will consider for employment all qualified Applicants including those with Criminal Histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
