Social Media Manager - Fashion
Social Media Manager - Fashion
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Job Description
Shaping Social Strategy
In this role youll lead the social media strategy for AlphaTauris initiatives from concept to publishing on the current channels instagram tiktok facebook and youtube. Youll craft a global social media strategy based on seasonal campaigns and stories developed collaborately with the internal creative team. You will build the channel relevant stories formats and delivarables in close exchange with the art director for each project and brief the internal creative team thereafter. Implementing innovative social formats across various touchpoints youll align ideas crossdepartment wise and meet business objectives driving growth performance and engagement.
Engaging Global Audiences
In this role youll ensure that AlphaTauri connects with global audiences through social media sparking positive conversations by community management that convert to brand equity. By utilizing a consistent inclusive and authentic tone youll build meaningful consumer relationships and foster brand loyalty.
Innovating and Executing Social Initiatives & Content
Working crossdepartmentally you will work closely with the internal creative team to ensure daily deliverables align with the brands strategy. You will also share inspiration and trends from the fashion and sports/lifestyle industry with the team. Additionally youll drive social innovation adapt content for all platforms support the creation and oversee publishing of content for projects and events.
Collaboration with Content Creators and Brand Ambassadors
You will develop the strategy for collaborating with content creators and brand ambassadors to expand the brands reach and fulfill the business objectives throughout the organization. You will oversee the entire journey from scouting to contracting and publishing ensuring alignment with the various internal departments.
Qualifications :
- 5 years of experience prefferably within the fashion industry of publishing content to major brand social media channels optimizing social content and a passion for telling strong and authentic stories.
- Fluent in English; other languages are considered an asset.
- Strong ability to critically analyze social media digital products video consumption patterns and social media platform algorithms.
- Experience in video production/editing editorial work design and photography.
- Detailed understanding and awareness of social platform trends content formats and language with an investigative mindset that continually evaluates the changing environment.
- Experience in working with external agencies and partners such as content creators etc.
- Wellorganized team player with a selfstarter mentality and the ability to communicate efficiently and reliably in a multilingual multicultural environment.
Additional Information :
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position which is EUR 2.446 gross per month. However our attractive compensation package is based on marketoriented salaries and is therefore significantly above the stated minimum salary.
As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age skin colour religion gender sexual orientation or origin.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
