Manager Digital Marketing

In the capacity of a Digital Marketing Manager your role encompasses the management of all digital strategy and execution at the Business Unit level including the product portfolios within. You will develop and implement comprehensive digital marketing plans to drive business growth and achieve marketing goals. You will ensure the effective utilization of various digital channels optimizing them for maximum reach and engagement.
Your responsibilities will include overseeing digital campaigns analyzing performance metrics and making datadriven decisions to enhance marketing effectiveness. You will collaborate with crossfunctional teams and liaise with senior leadership in product sales marketing and other departments to align digital strategies with overall business objectives and ensure cohesive messaging across all digital touchpoints.

As a Digital Marketing Manager you will:

• Be the crossfunctional lead and main point of contact for digital within the BU collaborating with leaders in product sales marketing and more.
• Collaborate with both BUassigned paid media and shared web SEO and social media specialists on campaign strategy execution optimization and reporting.
• Analyze digital performance metrics providing regular reports and insights to stakeholders.
• Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives.
• Oversee website optimization efforts to enhance user experience and increase conversion rates.
• Be responsible for driving digital results for the BU Marketing team and organization based on established MQL pipeline and booking goals.
• Stay uptodate with industry trends and emerging digital marketing technologies to maintain a competitive edge.
• Research and evaluate channel expansion opportunities.
• Oversee the overarching A/B testing strategy for the Business Unit.

Qualifications :

• 5 years experience as a digital marketing professional managing enterpriselevel paid media campaigns in B2B marketing particularly for software/technology businesses.
• Extensive experience in digital strategy and execution across paid and organic channels with a focus on Google and LinkedIn including social media SEO paid search PPL display and programmatic.
• Experience with Salesforce Pardot Google Analytics Google Ads YouTube LinkedIn and ABM platforms.
• Proficient in campaign analysis reporting and datadriven decisionmaking.
• Confidence and experience collaborating with senior leadership in product sales and marketing to align digital strategies with business goals.

Preferred:

• Experience working with startups or highgrowth/PEbacked companies.
• Project management experience across platforms like Wrike Asana Trello Monday Basecamp etc.
• Agency experience.
• Solid understanding of Microsoft Office applications including advanced Excel skills and experience working in Tableau Power BI and Google Data Studio.
• Experience with ABM and data platforms like Clearbit and 6sense.

Core Values:

• Drive & Discipline: Ability to operate in a fastpaced environment across various projects with a focus on achieving highquality results on time and within budget.
• Growth Mindset: Actively look for ways to help the team and improve the way things are done.
• Crispness of Execution: Passion for process and an attitude exemplified by creating value for clients and delivering superior financial results.
• Communication: Ability to effectively present information to internal and external stakeholders both orally and in writing.
• Creative Thinking Analysis & Strategy: Ability to use metrics and various inputs to create innovative marketing programs/campaigns and new strategies for partner marketing.
• Leadership: Ability to work with people at various levels of the organization internally and externally.

Additional Information :

All your information will be kept confidential according to EEO guidelines.

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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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