As Partner Marketing Manager you are responsible for the development and execution of robust marketing campaigns specific to our reseller partners. This role will report to the Director Partner Marketing and collaborate with multiple stakeholders in the organization including product marketing product management sales and more to maximize partner engagement generate leads and acquire new customers through our partners.
What will you do
- Create the GTM strategy and content (i.e. cobranded assets email campaigns webinars case study creation etc.) using data current market trends and competitive intel to drive partnerspecific lead generation
- Collaborate with partners on joint marketing efforts and training programs to ensure both parties have the right product and positioning knowledge across key organizational functions (marketing sales success)
- Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community
- Support partner integration activities postacquisition
- Monitor review and report on all marketing activity against KPIs analyzing partner engagement performance and impact on revenue
- Collaborate with the Partner Portal team to curate partner experience driving adoption of the portal and engagement amongst partners
- Act as the administrator of the partner marketing rebate program rewarding and reinforcing desired behavior from channel partners
- Partner with sales team and marketing ops in lead identification routing and upload
- Develop enablement tools and deliver effective communication to keep partners prepared and informed of product releases updates trainings promos etc.
Qualifications :
How will you get it done
- Drive & Discipline ability to operate in a fastpaced environment with a focus on achieving highquality results
- Growth Mindset actively pursue new ways of getting things done
- Crispness of Execution passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
- Communication ability to effectively communicate with internal and external stakeholders both orally and in writing
Are you a fit
Minimum qualifications:
- Bachelors degree preferably in Marketing or Business
- At least 57 years of marketing preferably partner marketing in a B2B software or SaaS environment (working with ERPs and financial services is a major plus)
- Ability to think strategically and use data to assess inform and drive results
- Ability to work crossfunctionally to build alignment and lead projects in their entirety
- Experience in using contact management systems CRM and/or marketing databases
- Proficient in Microsoft office suite
Additional Information :
All your information will be kept confidential according to EEO guidelines.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
#LIRemote
** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
Learn more about our highenergy highperformance global team. Work With Us
insightsoftware About Us: Hear From Our Team InsightSoftware (wistia.com)
Background checks are required for employment with insightsoftware where permitted by country state/province.
At insightsoftware we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We are proud to be an equal opportunity workplace.
Remote Work :
Yes