Stage - Digital Marketing - SEA Campaigns - SBS - Paris

About the team: 

The Digital Marketing Team at Sopra Banking Software is a dynamic group of professionals dedicated to driving the companys online presence and customer acquisition strategies. This team is at the forefront of leveraging cuttingedge digital marketing techniques to engage with target audiences generate highquality leads and enhance brand visibility across global markets. With members hailing from over six different nationalities our team brings a rich blend of perspectives and expertise to the table. 

Joining our team means being part of a collaborative and fastpaced environment where youll have the opportunity to work on a wide range of projects and gain exposure to different digital disciplines. Whether youre launching digital campaigns studying the competitive landscape or analyzing performance data youll be supported by a team that values innovation inclusivity and continuous learning. 

Key responsibilities: 

• LeadGen & Campaign Management: Assist in the planning execution and optimization of SEA paid advertising and ad hoc digital marketing activities to achieve monthly quarterly and yearly acquisition goals. Take active participation in endtoend campaign management to generate marketingqualified leads. 

• Ad Copy and Creative Development: Collaborate with crossfunctional teams to assist in creating testing & challenging ad copy visual assets and other creative elements to launch campaigns & optimise performance. 

• Keyword and Audience Research: Conduct keyword research for SEA campaigns identify potential target audience for both search and display advertising. 

• Performance Monitoring and Analysis: Track and analyse campaign performance metrics providing insights and recommendations to optimise ROI. 

• Bid and Budget Management: Support bid adjustments and budget allocation across campaigns to maximise efficiency and effectiveness. 

• Competitor and Market Analysis: Perform competitor research and market analysis to identify opportunities and trends within the industry. 

• Landing Page Optimization: Collaborate with the team to review and optimise landing pages to enhance user experience and conversion rates. 

• Reporting: Assist in the preparation of regular reports summarising campaign performance key insights and areas for improvement. 

• Learning and Development: Stay updated on the latest trends tools and best practices in SEA and paid advertising. Contribution to internal knowledge sharing (digital monitoring regulatory news new products best practices). 

Will you be our next SEA/ paid advertising intern 

Must have: 

• You are currently enrolled in a relevant Masters degree program (Marketing Business Data Analysis or a related field) and looking for a 6 month or endofstudies internship. 

• You are fluent in English & French (reading speaking and writing). 

• You have a problemsolving mindset with the ability to identify challenges and propose solutions to foster leadgeneration campaigns. 

• You have an understanding of digital marketing and creative elements involved in lead generation & paid campaign management. 

• You demonstrate curiosity organization and proactivity. 

• You are proficient in office tools particularly Excel or Google Sheets. 

• You have developed an appetite for numbers with the ability to interpret data draw insights and make datadriven recommendations. 

Qualifications :

• You have knowledge or notions of advertising platforms Google Ads Microsoft Ads Google Search Ads 360 Display & Video ads 360 LinkedIn Ads etc. 

• You have knowledge or notions of keywords research tools Semrush AHREF Google keyword planner. 

• You have first hand experience with CRM & Marketing automation tools such Salesforce Marketing Cloud or Hubspot. 

• You are familiar with reporting & data analysis tools such as Lookerstudio Power BI Tableau. 

• You are familiar with web & conversion analytics tools such as Google Analytics Matomo. 

Informations supplmentaires :

Les avantages nous rejoindre :

• Un accord tltravail pour tltravailler jusqu 2 jours par semaine selon vos missions.
• Un package avantages intressants : une mutuelle un CSE des titres restaurants un accord dintressement des primes vacances et cooptation

Employeur inclusif et engag notre socit uvre chaque jour pour lutter contre toute forme de discrimination et favoriser un environnement de travail respectueux. Cest pourquoi attachs la mixit et la diversit nous encourageons toutes les candidatures et tous les profils.