CDI - Senior Marketing Analyst - SBS - Paris
CDI - Senior Marketing Analyst - SBS - Paris
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Responsibilities
- Help design execute and manage SBS overall industry analyst influencer and thought leader strategy and plan.
- Create nurture and manage positive relationships with industry analysts industry influencers and thought leaders serving as a key centralized contact point and connector.
- Establish and maintain regular communication with analysts and influencers via multiple channels which you will develop to engage and educate these communities.
- Ensure all analysts and influencer advice informs all applicable business activities and that analyst/influencer/thought leader publications and/or other interactions mentioning SBS are leveraged appropriately to help build market awareness increase lead generation effectiveness and simplify selling.
- Plan schedule and manage analyst/influencer program activities such as participation in analyst research conferences advisory days briefings inquiries and reporting.
- Drive alignment with sales marketing and product teams to maximize program impact.
- Schedule briefings inquiries demos and advisory days with key analysts and influencers customers and executives.
- Prioritize and manage incoming analyst requests for information research support research review customer references and event speakers.
- Respond to serve and manage internal requests for Industry Analyst / Influencer / Thought Leader interactions publications research event support and other requests as needed.
- Negotiate secure and manage contracts and related services ensuring they support both strategic and tactical near term and future requirements. Ensure that contracted services are fully utilized.
- Be a leader in working crossfunctionally to drive the execution of analyst relations plans aligning with other areas of marketing.
Qualifications :
Overview:
The Role of the Senior Marketing Analyst is to ensure a 360 degree communication with major analysts and consultancy firms manage relationships with research and advisory companies seek and gather market intelligence (trends insights competition data) to be leveraged by the larger marketing and product eco system.
As such s/he should also be able to identify and infiltrate key ecosystems to target internally as well as externally (business partners associations influencers) and become an evangelist for the domain.
Key Requirements:
- At least 12 15 years of prior experience working with industry analysts and influencers in B2B enterprise software and more specifically in the banking and financing domain required.
- Understanding of how to build and maintain relationships with key influencers leading industry analysts and analyst firms.
- Prior experience negotiating contracts with Industry Analysts.
- Passion for helping build a worldclass innovative analyst relations program and desire to own and refine key operational processes
- Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
- Able to prioritize in a complex fastpaced and lean organization.
Informations supplmentaires :
Les avantages nous rejoindre :
- Un accord tltravail pour tltravailler jusqu 2 jours par semaine selon vos missions.
- Un package avantages intressants : une mutuelle un CSE des titres restaurants un accord dintressement des primes vacances et cooptation.
Employeur inclusif et engag notre socit uvre chaque jour pour lutter contre toute forme de discrimination et favoriser un environnement de travail respectueux. Cest pourquoi attachs la mixit et la diversit nous encourageons toutes les candidatures et tous les profils.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
